Director of Growth Marketing, Paid Channels

BILL is a rapidly growing fintech company that empowers businesses by replacing outdated financial processes with innovative tools. The Director of Growth Marketing, Paid Channels will lead the Paid Acquisition & Growth function, developing and executing a comprehensive paid media strategy to drive customer acquisition and revenue growth.

Responsibilities

• Develop, champion, and execute a holistic, full-funnel paid media strategy across all core channels (e.g., Search, Social, Display, Programmatic) to efficiently scale customer acquisition and meet aggressive pipeline targets
• Lead, mentor, and scale a high-performing, in-house team of media managers and specialists
• Own the 8-figure annual paid media budget, continually optimizing allocation to drive maximum efficiency, meet CAC targets, and improve overall ROI
• Proactively identify, test, and scale new paid channels, platforms, and technologies to diversify our media mix and unlock new pockets of growth
• Partner with the Marketing Analytics team. Help define the measurement framework, attribution models, and reporting standards to ensure your marketing initiatives are accurately measured and inform critical business decisions on spend and strategy

Skills

• 10+ years of experience in the paid media space, 5+ years managing teams
• Proven success managing and scaling 8-figure budgets
• Hands-on expertise with core SEM channels and LinkedIn
• Relevant experience in B2B SaaS, bonus if experienced with PLG motions
• Exceptional collaboration skills with cross-functional partners
• Experience with incrementality measurement solutions
• Ability to design and execute cross-channel media strategies

Benefits

• Medical, dental, vision, life and disability insurance
• 401(k) retirement plan
• Flexible spending & health savings account
• Paid holidays
• Paid time off
• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• And much more

Company Overview

• BILL is a developer of financial automation software for small and midsize businesses (SMBs). It was founded in 2006, and is headquartered in San Jose, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.bill.com.

Company H1B Sponsorship

• BILL has a track record of offering H1B sponsorships, with 92 in 2023, 137 in 2022, 78 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.