Senior Digital Marketing Specialist

About Baker Brothers

Baker Brothers Diamonds is a distinguished, family-run luxury jeweller specializing in luxury watches, fine jewellery, engagement and wedding rings, and bespoke design services. With an exceptional reputation built on craftsmanship, trust, and outstanding customer experience, Baker Brothers holds official partnerships with Rolex and TUDOR, alongside exclusive collections from renowned brands including Gucci, Longines, TAG Heuer, FOPE, Georg Jensen, Marco Bicego, and Shaun Leane.

A key differentiator for Baker Brothers is their unrivalled expertise in diamonds. By buying direct from the source, Baker Brothers provides clients access to natural diamonds, fully traceable diamonds, and laboratory-grown diamonds, ensuring complete transparency, choice, and value across the full spectrum of diamond options. This direct sourcing model, combined with deep gemological knowledge, enables Baker Brothers to guide clients through every aspect of their diamond purchase with confidence and integrity.

Role Overview

The Senior Digital Marketing Specialist is integral to executing impactful digital marketing strategies, encompassing social media management, CRM/email campaigns, website content updates, and producing daily creative assets.

This role is vital for audience engagement, customer communications, and enhancing digital performance. It includes creative responsibilities, allowing the candidate to update and adapt existing templates, while outsourcing significant creative projects as necessary.

Key Responsibilities

• Social Media Management
• Plan and execute social media content across all relevant platforms.
• Create engaging posts, stories, and short-form content using brand templates.
• Manage community interactions and respond to audience messages/comments.
• Track social performance and implement content optimisations.
• CRM & Email Marketing
• Own CRM activities including segmentation, email journeys, newsletters, and lifecycle campaigns.
• Ensure customer communications support engagement and conversion goals.
• Monitor and enhance CRM performance using analytics and insights.
• Website Management
• Execute website updates using CMS tools.
• Ensure content is accurate, SEO-friendly, and aligned with brand standards.
• Flag technical issues to external support partners when needed.
• Creative Production
• Produce daily marketing assets using templates (social graphics, email banners, event visuals).
• Ensure brand consistency across all digital touchpoints.
• Brief external designers for higher-level creative projects.
• Digital Analytics & Reporting
• Produce regular reports on digital performance across social, CRM, and web channels.
• Utilize insights to improve channel performance and inform campaign planning.
• Cross-functional Collaboration
• Support events and partnership initiatives with digital content and promotion.
• Collaborate closely with the Senior Marketing Manager on campaign execution.

Skills & Qualifications

Essential

• Proven experience in digital marketing, social media, or CRM roles within a luxury/high-end brand.
• Strong content creation and copywriting skills.
• Basic to intermediate graphic design skills using templates (e.g., Canva or Adobe tools).
• Experience with CRM/email tools.
• Experience in updating websites via CMS platforms (e.g., WordPress).
• Solid understanding of analytics and digital performance metrics.

Desirable

• Ability to create simple motion graphics or video edits.
• Knowledge of SEO or paid social advertising.
• Experience supporting events.

Competencies

• Detail-oriented and organized.
• Creative with strong visual judgment.
• Proactive and comfortable working independently.
• Strong communication and collaboration skills.
• Data-driven and curious about optimization.

Competitive salary and benefits, including staff discounts, offered for the right candidate. This hybrid role allows flexibility to work both from our Bedford flagship store and remotely, but you must live within commuting distance to the store. To apply, please click the 'Apply' button on LinkedIn, and we look forward to hearing from you.