Senior Digital Marketing Executive

About Baker Brothers

Baker Brothers Diamonds is a prestigious, family-run luxury jeweller based in Bedford, specialising in luxury watches, fine jewellery, engagement and wedding rings, and bespoke design services. With an exceptional reputation built on craftsmanship, trust, and outstanding customer experience, Baker Brothers holds official partnerships with Rolex and TUDOR, alongside exclusive collections from brands including Gucci, Longines, TAG Heuer, FOPE, Georg Jensen, Marco Bicego, and Shaun Leane.

A key differentiator for Baker Brothers is their unrivalled expertise and offering in diamonds. By buying direct from source, Baker Brothers offers clients access to natural diamonds, fully traceable diamonds, and laboratory grown diamonds, providing complete transparency, choice, and value across the full spectrum of diamond options. This direct sourcing model, combined with deep gemological knowledge, allows Baker Brothers to guide clients through every aspect of their diamond purchase with confidence and integrity, whether they're seeking a timeless natural stone, an ethically traceable gem, or a modern lab-grown alternative.

Role Overview

The Senior Digital Marketing Executive is responsible for the execution of digital marketing activity, including social media management, CRM/email campaigns, website content updates, and production of day-to-day creative assets.

This role is central to audience engagement, customer communication, and digital performance. The position includes creative responsibilities, with the ability to update and adapt existing templates, while outsourcing major creative projects where needed.

Key Responsibilities

Social Media Management

• Plan and execute social media content across all relevant platforms.
• Create engaging posts, stories, and short-form content using brand templates.
• Manage community interactions and respond to audience messages/comments.
• Track social performance and implement content optimisations.

CRM & Email Marketing

• Own CRM activity including segmentation, email journeys, newsletters, and lifecycle campaigns.
• Ensure customer communications support engagement and conversion goals.
• Monitor and improve CRM performance using analytics and insights.

Website Management

• Execute website updates using CMS tools.
• Ensure content is accurate, SEO-friendly, and aligned with brand standards.
• Flag technical issues to external support partners when necessary.

Creative Production

• Produce day-to-day marketing assets using templates (social graphics, email banners, event visuals).
• Ensure brand consistency across all digital touchpoints.
• Brief external designers for higher-level creative projects.

Digital Analytics & Reporting

• Produce regular reporting on digital performance across social, CRM, and web channels.
• Use insights to improve channel performance and inform campaign planning.

Cross-functional Collaboration

• Support events and partnership initiatives through digital content and promotion.
• Work closely with the Senior Marketing Manager on campaign execution.

Skills & Qualifications

Essential

• Proven experience in digital marketing, social media, or CRM roles within a luxury/high-end brand.
• Strong content creation and copywriting skills.
• Basic to intermediate graphic design skills using templates (e.g., Canva or Adobe tools).
• Experience with CRM//email tools
• Experience updating websites via CMS platforms (e.g., WordPress).
• Strong understanding of analytics and digital performance metrics.

Desirable

• Ability to create simple motion graphics or video edits.
• Knowledge of SEO or paid social advertising.
• Experience supporting events.

Competencies

• Detail-oriented and organised
• Creative with strong visual judgment
• Proactive and comfortable working independently
• Strong communication and collaboration skills
• Data-driven and curious about optimisation

Competitive salary + benefits, including staff discounts, offered for the right candidate. This is a hybrid role, offering flexibility to work both from our Bedford flagship store and remotely, but you must live within commuting distance to the store. To apply, please click the 'Apply' button on LinkedIn, and we look forward to hearing from you.