Director of Sales Marketing

About Aosom Canada

Aosom Canada is one of the country’s leading e-commerce retailers, specializing in home, outdoor, fitness, and lifestyle products under trusted brands like HOMCOM and Outsunny amongst others. With warehouses in Oshawa and Calgary, a team of talented local professionals, and a strong presence across Amazon, Walmart, Best Buy, and other major marketplaces and our own DTC site Aosom.ca, Aosom Canada continues to grow rapidly as part of a global organization with operations in over a dozen countries.

We pride ourselves on speed, value, and innovation — getting quality products to customers across Canada in just a few days, backed by a strong local team and deep logistics expertise.

The Opportunity

We are seeking an experienced, strategic, and hands-on Director of Sales & Marketing to lead all aspects of our commercial growth in Canada.

This is a high-impact leadership role responsible for building brand equity, driving marketplace and direct sales performance, and overseeing a diverse team that includes Channel Specialists, Copywriters, Product Developers, Marketing, and B2B growth.

You will collaborate closely with the General Manager and global headquarters to set vision, execute strategy, and deliver measurable results that exceed monthly and annual sales targets.

Responsibilities

Sales Leadership

• Lead and manage all sales channels including Amazon, Walmart Marketplace, Aosom.ca (DTC), Best Buy, The Brick, RONA, Home Depot etc plus any emerging partners.
• Develop and execute channel-specific growth strategies, pricing plans, and promotional programs.
• Set, monitor, and exceed monthly and annual sales targets.
• Identify and onboard new marketplace and retail partners across Canada.
• Strengthen B2B opportunities through tailored programs, partnerships, and vertical expansion initiatives.

Marketing & Brand Development

• Oversee the full marketing function including digital advertising, social media, content, and copywriting.
• Lead brand strategy for Aosom Canada and its sub-brands (HOMCOM, Outsunny, PawHut, etc.) to ensure consistency, quality, and local relevance.
• Optimize creative direction, paid media performance, and campaign ROI.
• Enhance customer engagement and loyalty through effective storytelling, on-trend product positioning, and a data-driven approach.

Product & Growth Strategy

• Guide product selection and lifecycle management, ensuring the Canadian assortment aligns with consumer trends and sales data.
• Work with global HQ to request, negotiate, and prioritize product lines, packaging, and marketing resources.
• Analyze category performance and competitor movements to maintain a winning, value-driven portfolio.

Leadership & Collaboration

• Lead, mentor, and inspire a high-performing team of sales and marketing professionals.
• Collaborate cross-functionally with Finance, Operations, and HQ counterparts to ensure alignment and profitability.
• Present growth strategies, sales reports, and marketing plans directly to HQ leadership.
• Foster a performance-oriented culture grounded in accountability, creativity, and collaboration.
• Develop and execute channel-specific growth strategies, pricing plans, and promotional programs.
• Set, monitor, and exceed monthly and annual sales targets.
• Identify and onboard new marketplace and retail partners across Canada.
• Strengthen B2B opportunities through tailored programs, partnerships, and vertical expansion initiatives.

Qualifications

• Minimum 8+ years of experience in sales, marketing, or e-commerce leadership roles.
• Proven record of exceeding sales targets in a multi-channel retail or e-commerce environment.
• Deep understanding of online marketplaces (Amazon, Walmart, etc.) and digital marketing tactics.
• Strong analytical skills with the ability to interpret data and act decisively.
• Exceptional communication, negotiation, and leadership abilities.
• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).

Why Join Aosom Canada?

• Work with one of the fastest-growing e-commerce companies in Canada.
• Opportunity to shape and scale a business with strong local autonomy and global resources.
• Dynamic, collaborative, and entrepreneurial culture where ideas are valued.
• Competitive compensation, performance incentives, and benefits package.

Job Types: Full-time, Permanent

Benefits

• Dental care
• Extended health care
• Life insurance
• Paid time off
• Store discount
• Vision care