About the position

Ant International is seeking a Marketing Manager for the US market to coordinate all marketing activities in a matrix structure. The role involves working closely with various functions to ensure a consistent marketing message both internally and externally. The Marketing Manager will own and drive all marketing activities aimed at increasing new customer acquisition, revenue, and strengthening the USA brand in the region. Responsibilities include managing advertising, digital marketing, CRM, partnerships, sponsorships, events, and conducting research and competitor benchmarking. The position also requires collaboration with the Global Marketing Leadership team to localize the marketing strategy and define a robust lifecycle conversion and CRM plan as the customer base grows. The Marketing Manager will ensure that data and insights inform the marketing strategy and operational management of the USA marketing budget, while also driving customer and partnership acquisition through various channels.

Responsibilities

Effectively coordinate all marketing activity in the USA market, operating in a matrix structure.

,

Work closely with all other functions and be a team player, ensuring that the same marketing message/proposition be established both internally and externally.

,

Own and drive all marketing activities to increase new customer acquisition, revenue and strength of the USA brand in the region.

,

Manage advertising and media.

,

Oversee digital marketing efforts including PPC, SEO, Social, Ad Networks, KOL, etc.

,

Utilize CRM tools like Salesforce.

,

Develop partnerships and manage sponsorships and events.

,

Conduct research and competitor benchmarking.

,

Collaborate with the Global Marketing Leadership team to lead the localization of the marketing strategy.

,

Define a robust lifecycle conversion and CRM plan to drive growth in the active client base.

,

Ensure data and insights underpin the Marketing strategy, execution and growth plans.

,

Own the USA marketing budget and operational management.

,

Drive local commercially focused PR and social media activities.

,

Manage third party agency relationships.

,

Set measurable KPIs for all activities and initiatives and demonstrate channel/campaign ROI through attribution modelling.

,

Work with Global Marketing teams and Head Office teams in China to define and communicate the marketing strategy for the USA market.

Requirements

Deep understanding of the customer and a proven background in B2B.

,

Experience in building and delivering digitally focused strategies across SEO, paid search & programmatic.

,

Experience working within and/or leading high performing virtual teams in a matrix organisation.

,

Experience in a high growth business and willingness to be hands-on.

,

Data-driven marketeer with a diverse skillset, adept at executing an omni-channel strategy.

,

Creative and analytical, able to think creatively while utilizing metrics and KPIs.

,

Comfortable working with ambiguity and pivoting strategies based on ROI.

,

Experience launching and/or growing an international business, particularly in the USA and North America.

,

Ability to work in cross-functional teams.

,

Positive attitude towards challenges and innovation.

Nice-to-haves

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Benefits

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Qualifications

Deep understanding of the customer and a proven background in B2B
Experience in building and delivering digitally focused strategies across SEO, paid search & programmatic
Experience working within and/or leading high performing virtual teams in a matrix organisation
Experience in a high growth business and willingness to be hands-on
Data-driven marketeer with a diverse skillset, adept at executing an omni-channel strategy
Creative and analytical, able to think creatively while utilizing metrics and KPIs
Comfortable working with ambiguity and pivoting strategies based on ROI
Experience launching and/or growing an international business, particularly in the USA and North America
Ability to work in cross-functional teams
Positive attitude towards challenges and innovation

Responsibilities

The role involves working closely with various functions to ensure a consistent marketing message both internally and externally
The Marketing Manager will own and drive all marketing activities aimed at increasing new customer acquisition, revenue, and strengthening the USA brand in the region
Responsibilities include managing advertising, digital marketing, CRM, partnerships, sponsorships, events, and conducting research and competitor benchmarking
The position also requires collaboration with the Global Marketing Leadership team to localize the marketing strategy and define a robust lifecycle conversion and CRM plan as the customer base grows
The Marketing Manager will ensure that data and insights inform the marketing strategy and operational management of the USA marketing budget, while also driving customer and partnership acquisition through various channels
Effectively coordinate all marketing activity in the USA market, operating in a matrix structure
Work closely with all other functions and be a team player, ensuring that the same marketing message/proposition be established both internally and externally
Own and drive all marketing activities to increase new customer acquisition, revenue and strength of the USA brand in the region
Manage advertising and media
Oversee digital marketing efforts including PPC, SEO, Social, Ad Networks, KOL, etc
Utilize CRM tools like Salesforce
Develop partnerships and manage sponsorships and events
Conduct research and competitor benchmarking
Collaborate with the Global Marketing Leadership team to lead the localization of the marketing strategy
Define a robust lifecycle conversion and CRM plan to drive growth in the active client base
Ensure data and insights underpin the Marketing strategy, execution and growth plans
Own the USA marketing budget and operational management
Drive local commercially focused PR and social media activities
Manage third party agency relationships
Set measurable KPIs for all activities and initiatives and demonstrate channel/campaign ROI through attribution modelling
Work with Global Marketing teams and Head Office teams in China to define and communicate the marketing strategy for the USA market

Ant International-Marketing Manager (US)-A+ Cross Border Mobile Payment - Americas

Job Type