Description

Come build the future with us! Amazon Advertising is revolutionizing retail media through innovative solutions like Retail Ad Service (RAS), Amazon Business, and emerging monetization opportunities. We're seeking a strategic product marketer with exceptional inbound marketing expertise to shape our product strategy and GTM of our comprehensive retail media portfolio.

In this role, you will be the critical link between market needs and product development, leading the strategic direction for our retail media solutions including RAS, Amazon Business, and future innovations. Your deep understanding of customer needs, market dynamics, and competitive landscape will directly influence product strategy and roadmap decisions. The role requires conducting comprehensive market research, customer interviews, and translating insights into product requirements and positioning that resonates with both traditional retailers and digital-native brands. This position involves close collaboration with Product Managers and Sales to ensure that products meet customer needs and achieve strong product-market fit.

The ideal candidate brings 9+ years of product marketing/product management experience with a strong inbound marketing focus. You should have a proven track record of influencing product strategy through market insights, deep understanding of adtech and retail media networks, and experience with both B2B and B2C advertising platforms. You must excel at executive communications, demonstrating the ability to distill complex technical concepts into clear value propositions that resonate with senior stakeholders.

Key job responsibilities

Driving product strategy through customer and market insights
Developing product requirements, naming, and positioning
Conducting comprehensive market research and analysis
Partnering with product, engineering, and sales teams
Shaping the narrative around retail media innovation
Creating GTM strategies (including launch moments and narrative)

A day in the life

The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be more productive building on the cloud with tools and services. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.

Basic Qualifications

9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Company - Amazon.com Services LLC

Job ID: A2994264

Qualifications

The ideal candidate brings 9+ years of product marketing/product management experience with a strong inbound marketing focus
You should have a proven track record of influencing product strategy through market insights, deep understanding of adtech and retail media networks, and experience with both B2B and B2C advertising platforms
You must excel at executive communications, demonstrating the ability to distill complex technical concepts into clear value propositions that resonate with senior stakeholders
We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions
We enjoy supporting a fast-paced and highly cross-functional organization
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation

Benefits

The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market
Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits

Responsibilities

In this role, you will be the critical link between market needs and product development, leading the strategic direction for our retail media solutions including RAS, Amazon Business, and future innovations
Your deep understanding of customer needs, market dynamics, and competitive landscape will directly influence product strategy and roadmap decisions
The role requires conducting comprehensive market research, customer interviews, and translating insights into product requirements and positioning that resonates with both traditional retailers and digital-native brands
This position involves close collaboration with Product Managers and Sales to ensure that products meet customer needs and achieve strong product-market fit
Driving product strategy through customer and market insights
Developing product requirements, naming, and positioning
Conducting comprehensive market research and analysis
Partnering with product, engineering, and sales teams
Shaping the narrative around retail media innovation
Creating GTM strategies (including launch moments and narrative)
We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day
We all work together and pick each other up when workloads shift
This helps us manage time and juggle multiple priorities to execute high quality deliverables

Principal, Product Marketing Manager, Retail Media, Amazon Ads

Job Type