Senior Marketing Effectiveness Officer

Salary

Circa £36,000 per annum

Contract type

Permanent

Location

Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

Published

in an hour

This is a permanent, , full time vacancy.

The Vacancy

This is a new role sitting within the Marketing Planning team, created to establish ARUK’s Single Source of Marketing Truth. This role helps to establish marketing effectiveness as a core organisational capability at ARUK, ensuring objectivity on performance.

The Senior Marketing Effectiveness Officer will work with the Head of Marketing Planning and Senior Marketing Planning Manager, to deliver robust audience insight, marketing performance measurement, and effective evaluation to inform marketing strategy. The role moves ARUK to a consistent, comparable measurement system that supports income growth, audience development and best use of marketing budgets.

MAIN DUTIES & RESPONSIBILITIES

Marketing Effectiveness & Performance Measurement

• With the support of the Senior Marketing Planning Manager, deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.
• Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.
• Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long-term value and audience movement through the funnel.
• Produce clear performance summaries and recommendations for senior leadership to guide future decision-making and budget optimisation.
• Identify what works, what doesn’t, and what should be scaled — ensuring learning is embedded into planning cycles by the Senior Planning Manager.

Audience Insight & Segmentation

• Working with the Senior Marketing Planning Manager, translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.
• Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.
• Support on ad hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.
• Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data, Systems & Continuous Improvement

• Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.
• Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.
• Identify gaps in data, insight or measurement and propose solutions to resolve them.

Stakeholder Engagement & Upskilling

• Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
• Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
• Champion a test-and-learn culture across the organisation.

Key Outputs

• A clear, agreed set of marketing performance measures and way of working for marketing evaluation used organisation wide.
• Increased understanding and clarity in how marketing success is defined and reported.
• Evidence of performance insight actively shaping planning, channel selection and investment.
• Improved ability to demonstrate marketing’s contribution to income and growth.
• Strong confidence from senior leaders in marketing effectiveness.

WHAT WE ARE LOOKING FOR

• Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
• Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
• Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
• Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
• Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
• Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
• Highly analytical, with strong critical thinking and problem-solving skills.
• Able to communicate complex information simply and compellingly.
• Curious, evidence-led mindset — always seeking to understand “what’s working and why”.
• Comfortable challenging constructively and influencing decision-making.
• High attention to detail and accuracy.
• Ability to plan and manage multiple insight or analysis workstreams simultaneously.
• Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams

The closing date for applications is the 11th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

The Charity

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.

The Benefits

It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.

Holiday entitlement

Healthcare

Sick pay

Pension

Cycle to work scheme

Family friendly policies

Learning & development