Vertical Marketing Specialist II

Job Title: Vertical Marketing Specialist II

Location(s): Cincinnati, Oh - Onsite

Compensation: $60,000 – $70,000

About this position

We are seeking a highly motivated and creative Vertical Marketing Specialist to join our team supporting the Industrial Equipment Manufacturing and Semiconductor sectors. In this role, you will collaborate closely with marketing, sales, and cross-functional teams to plan, execute, and optimize integrated marketing programs that drive brand visibility, engagement, and qualified leads. This position offers the opportunity to work within dynamic vertical markets and cooperate with dedicated colleagues across departments. You will play a key role in connecting marketing strategy with sales success and helping shape how Advantech engages with advanced business sectors. The ideal candidate will be passionate about inbound and outbound marketing, possess strong written and verbal communication skills, and have proven experience in multi-channel marketing tactics.

Responsibilities

Develop and execute marketing strategies within budget across digital and traditional channels that adhere to brand guidelines and support overall business goals.
Collaborate with sales to understand key targets, develop tailored marketing materials, and support pipeline growth through events, content, and digital initiatives.
Plan and coordinate campaigns across email, social media, and 3rd-party paid advertising.
Analyze and report on campaign performance, including metrics like traffic, engagement, and conversions.
Manage and support in-person events and/or industry tradeshows, working cross-functionally to ensure successful planning and execution.
Conduct market research and competitor analysis to identify evolving industry trends and opportunities.
Work with the full marketing team to develop visually appealing and impactful marketing materials.
Help manage website content (e.g., landing pages, articles) ensuring content is up-to-date and optimized for SEO.
Present campaign outcomes to team leadership and support annual strategic planning tasks.

Qualifications

Bachelor’s degree in marketing, journalism, or related field.
3+ years’ experience in marketing, preferably in a Business-to-Business (B2B) environment.
Strong understanding of marketing channels, including—but not limited to—social media, direct email, SEO, and paid advertising.
Knowledge of marketing automation platforms and CRM software (e.g., Marketing Cloud Account Engagement [Pardot], HubSpot, Salesforce).
Experience with trade show management, from concept to completion.
Proficient with common digital marketing tools (e.g., Google Analytics, Canva, Hootsuite, Mailchimp, SEMrush) and Microsoft Office Suite.
Creative mindset with the ability to think strategically and set realistic deadlines.
Ability to adhere to budgets and track expenses.
Experience extracting business insights from data to identify trends and optimize ROI.
Positive attitude with the ability to work in a fast-paced, team-centered environment.
Ability to learn quickly and adapt to new systems, processes, plans, and programs.
Strong organization skills with the ability to prioritize and manage multiple projects simultaneously, while also meeting set deadlines.
Experience in a high-tech field and/or specific experience with a technology manufacturer is a strong plus.
Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus.

Travel

10-20% per year

Benefits

Competitive salary dependent on experience (DOE)
Winning culture with a friendly, team-oriented environment!
Generous benefits package including medical, dental, vision, long-term disability, and life insurance
Employee Assistance Program (EAP)
401(k) with company match
Education & personal development reimbursement program
Generous vacation and paid holidays package
Company events, lunches, and trips
Work from home program
Referral Bonus
Snacks & drinks in-office

About Advantech

Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.

We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.

World-class Recognition

Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand’s #5 best Taiwan Global Brand in 2018.

Work Authorization

To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html

Advantech is proud to be an Equal Employment Opportunity employer. We only accept candidate applications directly and will not be responsible for recruitment agency fees, absent a formal agreement.