Media & Digital Marketing

Position Summary

Head - Media & Digital Marketing is a strategic role within Integrated Marketing team at Abbott. This central role combines deep expertise in media planning for digital platforms and traditional media, HCP engagement and audience strategy with a strong understanding of pharma regulations and customer behavior.

Lead all Media & Digital projects for EPD in India.

Supporting EPD growth targets by identifying right Digital & Media opportunities aligned to with business objectives.

Roles & Responsibilities

This role will lead the development of audience-centric media strategies, seamlessly integrate paid, owned, and earned channels. With a sharp focus on optimizing media mix and performance, the incumbent will elevate internal capabilities in digital & media planning, measurement, and innovation. This position demands dynamic collaboration across brand, medical, and commercial teams, as well as with external partners, to ensure that every media initiative is insight-driven, compliant, and aligned with overarching business imperatives.

Strategic Leadership & Vision

Craft Integrated Media Plans: Lead the development of integrated media strategies that span paid, owned, and earned channels, tailored to the unique needs of HCPs, patients, consumers and caregivers as per business needs.
Define & Lead: Media and digital planning strategy across therapy areas and brands to deliver impact

Align Strategy with Business Objectives: Collaborate closely with brand, medical, commercial, and digital teams to ensure media initiatives are insight-led, customer-centric, and aligned with campaign goals and business imperatives.

Performance & Innovation

Establish Measurement Excellence: Partner with Insights and Marketing Excellence teams to ensure customer and insight first approach & define robust measurement frameworks, performance KPIs, and continuous optimization models to generate impact.
Lead External Partnerships: Manage media agencies and digital partners to ensure strategic coherence, deliver excellence, and innovation at scale.
Institutionalize Best Practices: Develop and embed media planning frameworks, governance models, and toolkits that elevate organizational capability and consistency.

Capability Building & Compliance

Build High-Impact Teams: Recruit, mentor, and inspire a team of media and digital marketing professionals, fostering a culture of innovation, accountability, and strategic foresight.
Ensure Regulatory Integrity: Safeguard compliance with pharmaceutical regulations and industry standards across all media and digital initiatives.
Stay Ahead of the Curve: Monitor and evaluate emerging media platforms, technologies, and trends to continuously evolve strategy and execution for healthcare audiences.

People Management

People Management role – Managing 4 team members
Internal as well as external stakeholder management

Job Requirements

Qualification

BA or master’s degree in Marketing, Media, Communications, or related field

Work Experience

12–14 years of strategic experience in media planning, digital strategy, and integrated marketing. Prior exposure to the pharmaceutical or healthcare industry is an advantage.
Proven expertise in conceptualizing and executing omnichannel media strategies that drive meaningful engagement across diverse customer segments.
In-depth knowledge of media platforms, audience segmentation methodologies, and performance optimization techniques to maximize campaign impact.
Extensive experience in managing media agencies and leading cross-functional teams to ensure alignment, efficiency, and innovation.
Strong understanding of pharmaceutical compliance and regulatory frameworks governing media execution and digital communication.
Exceptional communication and leadership capabilities, with a demonstrated ability to influence stakeholders and drive strategic initiatives.
Track record of building scalable media planning capabilities within complex, matrixed organizations, fostering consistency and operational excellence.