Digital Marketing & Social Content Lead

Job Summary

We are seeking a dynamic and innovative Digital Marketing & Social Content Lead to spearhead our online presence and elevate our brand across digital platforms. In this role, you will develop and execute compelling content strategies, harness social listening tools to gauge audience sentiment, and optimize campaigns to maximize engagement. Your expertise will drive brand awareness, foster meaningful relationships with our community, and deliver measurable results through data-driven insights. This is an exciting opportunity for a creative professional passionate about shaping digital narratives and leading impactful social media initiatives.

Duties

Develop comprehensive digital marketing strategies that align with brand goals, incorporating SEO best practices, keyword research, and web analytics to boost visibility and Culture-first. Human-centered. Built for real impact.

About the Role

We’re looking for a Digital Marketing & Content Lead to own and evolve our digital presence across our agency clients as well as our owned companies and brands. This role sits at the intersection of culture, storytelling, and strategy, perfect for someone who understands how human-centered narratives come to life through social media, video, and design.

You’ll lead content strategy and execution end-to-end: from ideation and production to publishing, community engagement, and performance analysis. This role is hands-on, creative, and collaborative, with room to grow into a full-time leadership position.

Key ResponsibilitiesStrategy & Planning

Partner with strategy to execute social media and digital content strategies aligned with client and brand goals
Own and maintain a living content calendar and workflow at least one month in advance of publishing
Pitch fresh, trend-aware, culturally relevant content ideas to clients and internal teams
Stay current on platform trends, algorithms, and best practices

Content Creation

Film, edit, and produce short-form video content (Instagram, TikTok, Reels, etc.)
Design graphics, templates, and marketing assets using Canva and/or Adobe Creative Cloud
Create copy and visual storytelling that reflects brand voice, mission, and audience
Support photoshoots and content production, including coordinating with local creatives when needed

Paid Social Management

Run and manage paid advertising campaigns on Meta (Facebook/Instagram) and Google Ad Network
Develop ad content and creative assets optimized for platform best practices and audience targeting
Monitor campaign performance and adjust creative, messaging, and budget allocation based on real-time data
Conduct A/B testing on ad creative, copy, and targeting to optimize conversion and ROI
Track ad spend, manage budgets, and ensure campaigns stay on target

Publishing & Community

Schedule and publish content using social media management tools (Later, Hootsuite, Buffer, etc.)
Monitor comments, DMs, and engagement to build authentic community and relationships
Ensure all content is accurate, on-brand, and compliant with platform or industry guidelines

Client & Team Collaboration

Communicate directly with clients to gather assets, incorporate feedback, and secure approvals
Collaborate with designers, strategists, and marketers across projects
Support branding initiatives, promotions, and broader digital marketing efforts

Analytics & Optimization

Track and report on performance metrics (reach, engagement, views, conversions, ROAS, etc.)
Use insights from analytics to refine content strategy and improve results over time
Present clear, actionable reporting to clients and internal teams

Qualifications

Proven experience in social media management, digital marketing, or content creation
Hands-on experience managing paid social campaigns on Meta and Google Ad Network
Strong skills in short-form video filming and editing
Excellent design sensibility; confident using Canva, CapCut, Adobe Creative Cloud
Deep familiarity with Instagram, TikTok, and emerging platforms
Strong written and verbal communication skills, especially client-facing
Organized, proactive, and able to manage multiple projects and deadlines
Comfortable working with data and translating insights into action
Creative thinker with strong attention to detail
Collaborative, adaptable, and excited to grow with a mission-driven team

Tools & Platforms

Canva, CapCut, Adobe Creative Cloud (Photoshop, Illustrator, Premiere, etc.)
Social scheduling tools (Later, Hootsuite, Buffer)
Meta Ads Manager, Google Ads, Google Analytics
Instagram, TikTok, and native platform tools
Analytics and reporting dashboards (Meta Business Suite, Google Analytics, etc.)

Why This Role

Work with Detroit-rooted brands and culturally driven clients
Creative ownership with real influence on brand direction
Flexible part-time or contract structure with a clear path to full-time
Opportunity for leadership, growth, and long-term impact
Collaborative, people-first work environment

Job Types: Part-time, Contract

Pay: From $2,000.00 per month

Expected hours: 20.0 – 25.0 per week

Benefits

Flexible schedule