Digital Marketing Manager

The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects, assisting in crafting content, creative and strategy; and driving resolution to keep critical projects and campaigns on task.

Responsibilities

Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
Implement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analytics
Manage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools. Synthesize data to "tell the story" rather than just reporting numbers
Continuous analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement
Develop compelling content for social and digital media platforms including Twitter, Facebook, Pinterest, Google+, YouTube, Vimeo, and Instagram to provide reach for key launches, promotions and viral marketing efforts
Serve as primary point of contact for all clients, press, analysts, and media
Write press releases, case studies and contributed articles
Review new technologies and keep the company at the forefront of developments in digital marketing

Requirements

Special Skills

Bachelor's degree in Marketing, Communication, Journalism or equivalent required
Minimum 3-5 years of experience in digital marketing/social media preferred
Strong understanding and passion for the technical aspects of interactive marketing strategy and database management, including website design, production and usability, CRM, SEO/SEM, analytics, e-mail campaigns, lead generation and management, online advertising and emerging education technologies
Strong recent working knowledge and expertise in the digital space, including social media platforms (i.e. Facebook, Twitter, YouTube, Instagram, etc.)
Well-versed with recent experience in digital media and social media metrics
Superior written and verbal communication and interpersonal skills
Great partnership/communication skills within the department and across functions
Exceptional, proven presentation skills to explain/sell creative concepts
Experience working with MS Office, Adobe CS & web-based software
Organizational skills with high attention to detail, ability to multitask in a fast paced environment and work effectively under changing priorities with time sensitive materials in a timely and efficient manner and follow through, are required

Benefits

Salary Range: $45,000 to $70,000 Annually

Hours Per Week: Fulltime Position

Benefits: Holidays - Medical - Sick Leave - Vacation