Position: Digital Marketing & Special Events Coordinator

Emergency Classification: Essential

FLSA Classification: Non-Exempt

Pay Grade: 108

Do you have a passion for storytelling, marketing, and community events?

The Town of Fort Myers Beach is seeking a Digital Marketing & Special Events Coordinator to help tell our story, promote community events, and highlight all the things that make our Town unique. This role combines creativity, strategy, and community engagement-perfect for someone who thrives in a dynamic, hands-on environment.

The Town of Fort Myers Beach Offers a Competitive Benefits Package!

100% paid employee health insurance (50% for dependents)
Paid life, disability, and gym membership reimbursement
26 days of PTO + 14 paid holidays annually
Paid parental leave and flexible scheduling
Pension plan with immediate vesting

Bring your creativity to the coast! Join the team that tells Fort Myers Beach's story through powerful visuals, engaging content, and unforgettable community events. If this position aligns with your qualifications and sounds like you, please review the job description below and apply today!

Position Summary

The Digital Marketing & Special Events Coordinator is responsible for developing and implementing marketing, communications, and community engagement initiatives that promote Town programs, events, and services. This position plays a key role in coordinating Town-sponsored events, managing special event permitting, and leading digital outreach through social media, email campaigns, website updates, and other communication platforms. The Coordinator serves as a creative resource for visual content development, public outreach, and special event planning, ensuring consistent branding, compliance with Town permitting processes, and positive community engagement. This position requires flexibility in scheduling, including evening and weekend hours, to support Town events and activities as assigned.

Responsibilities and Reporting During an Emergency Situation: If assigned, employees in this classification will be required to report and carry out duties as directed for the duration of an emergency. Depending on the nature of the emergency, this may require working around the clock for several days on short notice.

Examples Of Essential Duties

Marketing & Communications

Develop and manage content for the Town's website, social media platforms, newsletters, and community outreach materials.
Design and produce promotional materials such as flyers, digital graphics, and event collateral consistent with Town branding standards.
Coordinate with departments to promote programs, initiatives, and public meetings.
Monitor engagement metrics, track campaign performance, and recommend strategies to enhance outreach and community participation
Maintain the Town's marketing calendar and assist with public communications during emergency situations.

Special Events Coordination & Permitting

Plan, organize, and execute Town-sponsored events, including parades, concerts, holiday celebrations, dedications, and community gatherings.
Coordinate the Town's special event permitting process, including application intake, departmental review routing, permit issuance, and compliance tracking.
Serve as the liaison between event organizers and Town departments to ensure compliance with policies, insurance, and safety requirements
Oversee logistics for Town-sponsored and permitted events, including permits, supplies, vendors, entertainment, volunteers, and staff assignments
Serve as the on-site lead during events to ensure smooth operations and a positive participant experience.
Collaborate with internal departments, community partners, and local organizations to enhance programming, sponsorships, and event success.
Support volunteer coordination, recruitment, and recognition efforts for Town events and community programs.

Administrative Support

Maintain digital and physical archives of marketing materials, event photos, permits, and promotional content.
Track event and permit-related budgets, expenditures, and vendor payments in coordination with the Department.
Prepare reports summarizing event outcomes, participation, and community feedback.
Ensure all marketing, permitting, and event activities comply with Town policies, public communication standards, and safety regulations.
Attend assigned meetings and perform other duties as assigned.
Maintain inventory of event materials, supplies, and promotional items.
Attends assigned meetings and events
Performs other duties as assigned.

(These essential job functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required.)

Requirements

Education, Certification, and Experience

Associate's degree in Marketing, Public Relations, Recreation Management, Hospitality, or a related field; Bachelor's degree preferred.
Minimum of two (2) years of experience in digital marketing and;
Minimum of one (1) year of event coordination, or public engagement experience.
Experience coordinating special events within the public sector and knowledge of event permitting processes and municipal regulations desirable.
Relevant working experience in a municipal or public sector setting preferred.
FEMA IS 100, 200, 700 and 800 certification or completion within 30 days of hire.

Knowledge

Knowledge of marketing, public relations, and community engagement strategies.
Knowledge of event planning, special event permitting, coordination, and logistical operations.
Familiarity with municipal operations, permitting processes, and public safety considerations for events.
Basic knowledge of photography, videography, and digital content creation.
Awareness of budgeting, procurement, and vendor coordination for public events and programs.

Skills

Strong organizational and project management skills, with the ability to manage multiple events and deadlines simultaneously.
Excellent written and verbal communication skills for both internal and public-facing communications.
Proficiency in social media management, graphic design, and marketing software (e.g., Canva, Adobe Express, Constant Contact).
Skill in producing accurate, visually appealing, and engaging marketing and event materials.
Strong interpersonal and customer service skills, with the ability to work effectively with staff, vendors, volunteers, and the public.
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).Basic design and promotion skills using software such as Canva, Constant Contact, or similar platforms.

Abilities

Ability to coordinate and manage all phases of special event permitting, planning, and execution.
Ability to develop and implement creative digital content that promotes community engagement.
Ability to work independently and collaboratively within a team environment.
Ability to remain flexible and adaptive during changing conditions or event logistics.
Ability to lift and carry event materials and equipment up to 25 pounds.
Ability to work evenings, weekends, and holidays to support Town events.
Ability to maintain professionalism and composure in fast-paced or high-pressure environments.
Ability to maintain reliability and work the assigned schedule.

Physical Requirements

Tasks involve some unassisted lifting, carrying, pushing, and/or pulling of moderately heavy objects up to 50 pounds. Tasks involve stooping, kneeling, crouching, crawling, climbing, and balancing. Tasks may involve extended periods of time at a keyboard, with extended periods of visual concentration.
Prolonged periods of sitting at a desk and working on a computer.
Ability to accomplish work which requires physical stamina.

Environmental Requirements

Performance of essential functions may require exposure to adverse environmental conditions, such as dirt, dust, pollen, odors, wetness, humidity, rain, extreme temperatures and noise extremes, fumes, hazardous materials, heights, confined spaces, machinery, vibrations, electric currents, traffic hazards, water hazards, bright/dim light, toxic agents, disease, pathogenic substances, or animal/wildlife attacks.

Sensory Requirements

Task requires sound perception and discrimination.
Task requires visual perception and discrimination.
Task requires oral communications ability.

Veteran's Preference

The Town of Fort Myers Beach provides Veterans' Preference in employment for eligible veterans, spouses of veterans, and qualifying family members, in accordance with the Florida Department of Veterans' Affairs guidelines.

How To Claim Veterans' Preference

Notify Human Resources at hr@fmbgov.com to request Veterans' Preference at the time of application.
Obtain the Veterans' Preference Form, which will be provided by Human Resources, and indicate your eligibility.
Submit the required documentation (e.g., DD-214 form, VA disability letter, or applicable spouse documentation) along with your completed application.

If you require assistance or have questions about this process, please contact Human Resources at (239) 896-4284 or hr@fmbgov.com.

The Town of Fort Myers Beach is an Equal Opportunity Employer and a Drug-free Workplace

Employment at the Town of Fort Myers Beach is contingent upon your successful completion of the following:

Pre-employment drug screening, pursuant to the Drug-Free /Alcohol-Free Employment Policy as outlined in the Town's Employee Handbook adopted by Council effective January 2022.
General background verification.

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Digital Marketing & Special Events Coordinator