We are looking for a Performance Marketing Manager to own, execute, and optimize all paid acquisition channels across search, shopping, and social. This role is responsible for driving qualified leads and e-commerce revenue, with full accountability for cost per lead, pipeline influence, and marketing-attributed revenue.

You will manage paid campaigns end-to-end—from strategy and execution to analytics, reporting, and CRM attribution—ensuring every dollar spent delivers measurable business impact.

This role is ideal for someone who thrives in data-driven B2B environments, understands long sales cycles, and can connect ad performance directly to revenue outcomes.

Key Responsibilities

Paid Media Execution & Optimization

Own and manage paid advertising across

Google Ads (Search, Display, Performance Max)
Google Shopping
Microsoft/Bing Ads
LinkedIn Ads
YouTube Ads

Build, launch, test, and optimize campaigns focused on:

Lead generation
High-intent search
E-commerce conversions
Continuously improve performance across CTR, CPC, CPL, conversion rate, and ROAS.

Performance Measurement & Analytics

Implement and manage campaign performance analytics to track:
Conversions
Lead sources
Cost per lead
Cost per acquisition

Configure and maintain Google Analytics (GA4) to ensure accurate tracking of:

Paid traffic
Conversion events
Funnel performance
Build and maintain performance dashboards and reports to communicate results clearly to leadership.
Ensure consistent and accurate UTM structure and attribution logic across all campaigns.

CRM & Revenue Attribution

Integrate paid marketing data with the CRM pipeline to track:
Lead → opportunity → closed-won lifecycle
Marketing-attributed pipeline and revenue
Analyze lead quality and downstream sales performance to optimize targeting and messaging.
Partner with sales to improve lead qualification, feedback loops, and conversion rates.

Strategy & Competitive Intelligence

Analyze competitor paid advertising strategies, messaging, and positioning.
Identify gaps and opportunities in search, shopping, and social channels.
Develop, pitch, and implement counter-strategies to outperform competitors.
Translate market insights into high-performing ad concepts, landing page recommendations, and campaign structures.

Budget & ROI Management

Own and manage the paid media budget across all channels.
Allocate spend dynamically to maximize ROI and pipeline impact.
Forecast performance and justify budget increases with data.
Continuously balance short-term lead generation with long-term growth efficiency.

Qualifications

Required

4+ years of hands-on experience managing paid media campaigns

Proven expertise in

Google Ads & Google Shopping
Microsoft/Bing Ads
LinkedIn Ads
YouTube Ads
SEO
CRO
Strong experience with GA4, conversion tracking, and attribution
Experience integrating paid marketing data with a CRM
Demonstrated ability to tie ad spend directly to pipeline and revenue
Strong analytical mindset with excellent reporting and communication skills

Preferred

Experience in B2B, industrial, public safety, or enterprise technology
Experience marketing high-ticket products with long sales cycles
Familiarity with Shopify-based e-commerce environments
Experience working with marketing automation and CRM platforms
Comfortable presenting performance insights to senior leadership

What Success Looks Like

Paid campaigns consistently generate qualified, sales-ready leads
Clear visibility into marketing-attributed pipeline and revenue
Improved cost efficiency and ROI quarter over quarter
Strong alignment between marketing, sales, and revenue outcomes
Paid media becomes a predictable, scalable growth engine

Job Types: Part-time, Fixed term contract, Freelance

Contract length: 3 months

Pay: $20,000.00-$50,000.00 per year

Expected hours: 10 – 20 per week

Work Location: Hybrid remote in Mississauga, ON L5L 5M8

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Performance Marketing Manager