Performance Marketing Manager

We are looking for a Performance Marketing Manager to own, execute, and optimize all paid acquisition channels across search, shopping, and social. This role is responsible for driving qualified leads and e-commerce revenue, with full accountability for cost per lead, pipeline influence, and marketing-attributed revenue.

You will manage paid campaigns end-to-end—from strategy and execution to analytics, reporting, and CRM attribution—ensuring every dollar spent delivers measurable business impact.

This role is ideal for someone who thrives in data-driven B2B environments, understands long sales cycles, and can connect ad performance directly to revenue outcomes.

Key Responsibilities

Paid Media Execution & Optimization

Own and manage paid advertising across

• Google Ads (Search, Display, Performance Max)
• Google Shopping
• Microsoft/Bing Ads
• LinkedIn Ads
• YouTube Ads

Build, launch, test, and optimize campaigns focused on:

• Lead generation
• High-intent search
• E-commerce conversions
• Continuously improve performance across CTR, CPC, CPL, conversion rate, and ROAS.

Performance Measurement & Analytics

• Implement and manage campaign performance analytics to track:
• Conversions
• Lead sources
• Cost per lead
• Cost per acquisition

Configure and maintain Google Analytics (GA4) to ensure accurate tracking of:

• Paid traffic
• Conversion events
• Funnel performance
• Build and maintain performance dashboards and reports to communicate results clearly to leadership.
• Ensure consistent and accurate UTM structure and attribution logic across all campaigns.

CRM & Revenue Attribution

• Integrate paid marketing data with the CRM pipeline to track:
• Lead → opportunity → closed-won lifecycle
• Marketing-attributed pipeline and revenue
• Analyze lead quality and downstream sales performance to optimize targeting and messaging.
• Partner with sales to improve lead qualification, feedback loops, and conversion rates.

Strategy & Competitive Intelligence

• Analyze competitor paid advertising strategies, messaging, and positioning.
• Identify gaps and opportunities in search, shopping, and social channels.
• Develop, pitch, and implement counter-strategies to outperform competitors.
• Translate market insights into high-performing ad concepts, landing page recommendations, and campaign structures.

Budget & ROI Management

• Own and manage the paid media budget across all channels.
• Allocate spend dynamically to maximize ROI and pipeline impact.
• Forecast performance and justify budget increases with data.
• Continuously balance short-term lead generation with long-term growth efficiency.

Qualifications

Required

• 4+ years of hands-on experience managing paid media campaigns

Proven expertise in

• Google Ads & Google Shopping
• Microsoft/Bing Ads
• LinkedIn Ads
• YouTube Ads
• SEO
• CRO
• Strong experience with GA4, conversion tracking, and attribution
• Experience integrating paid marketing data with a CRM
• Demonstrated ability to tie ad spend directly to pipeline and revenue
• Strong analytical mindset with excellent reporting and communication skills

Preferred

• Experience in B2B, industrial, public safety, or enterprise technology
• Experience marketing high-ticket products with long sales cycles
• Familiarity with Shopify-based e-commerce environments
• Experience working with marketing automation and CRM platforms
• Comfortable presenting performance insights to senior leadership

What Success Looks Like

• Paid campaigns consistently generate qualified, sales-ready leads
• Clear visibility into marketing-attributed pipeline and revenue
• Improved cost efficiency and ROI quarter over quarter
• Strong alignment between marketing, sales, and revenue outcomes
• Paid media becomes a predictable, scalable growth engine

Job Types: Part-time, Fixed term contract, Freelance

Contract length: 3 months

Pay: $20,000.00-$50,000.00 per year

Expected hours: 10 – 20 per week

Work Location: Hybrid remote in Mississauga, ON L5L 5M8