Nikco Sports is a St. Louis-based sports sales and marketing company with over 35 years in the industry. They are looking for a highly motivated Digital Marketing Coordinator to manage email campaigns, influencer partnerships, and e-commerce growth, driving measurable sales results.

Responsibilities

Drive customer engagement and repeat purchases through targeted email and SMS strategies
Deploy four targeted emails per week based on weekly strategy meetings
Utilize flash sales, daily deals, and product bundles to engage specific database segments
Aim for an average of $1,000 in sales per email send and help increase our overall repeat purchase rate to 20%
Coordinate outreach and manage relationships across various social and community channels to broaden brand reach
Recruit and manage partnerships with 3-5 Facebook partners and 2-3 Alumni groups per major promotion cycle
Explore and leverage outreach opportunities via newsletters, Substack, Reddit, and podcasts
Manage product listings and inventory to meet our growth targets for third-party merchandise sales
Add and optimize 20 new items to the website weekly to maximize sales potential
Maintain accurate inventory levels using bi-weekly vendor feed updates
Discover new potential vendors and manage specific assigned vendor relationships to diversify our catalog
Expand our sales footprint by optimizing product catalogs for external selling channels
List 15 in-stock items weekly and investigate automated feed solutions for scalability
Optimize product catalogs for direct selling opportunities on Facebook and Instagram Shops

Skills

Proven experience with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot)
Familiarity with e-commerce platforms (e.g., Big Commerce, Shopify, WooCommerce)
Strong understanding of digital marketing KPIs and sales metrics
Excellent organizational skills and attention to detail
Ability to manage multiple projects simultaneously in a deadline-driven environment

Benefits

Dental insurance
Employee discount
Health insurance
Paid time off

Company Overview

Nikco Sports sells authenticated and autographed sports memorabilia and sports collectibles. It was founded in 1990, and is headquartered in Chesterfield, Missouri, USA, with a workforce of 11-50 employees. Its website is https://www.nikcosports.com.

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Digital Marketing Coordinator