⛔️ Applications that DO NOT FOLLOW INSTRUCTIONS in the JD will NOT BE CONSIDERED.

❌ Direct outreach to executives or team members on social platforms or via email will disqualify application.

About Elevarus

Elevarus is a performance marketing agency built to scale businesses through disciplined, revenue-driven execution. We specialize in sales-driven lead generation, paid media, funnel optimization, and downstream performance across high-intent verticals such as insurance, financial services, and home services.

Our culture is anchored by our 4 E’s

Execution.
Example.
Embrace.
Excellence.

We value ownership, judgment, and people who take responsibility for outcomes. We want owners on our team and we reward individuals who demonstrate a growth mindset.

About the Role

We’re hiring a Senior Performance Marketer to own and operate performance in sales-driven lead generation environments.

This role requires both a sharp eye for high-quality creative and the discipline to make decisions based on downstream outcomes, not in-platform optics. Success is measured by lead quality, sales results, and judgment under ambiguity — not just how ads look or feel in isolation.

In lead gen, the math has to math — even when attribution is imperfect and signals are delayed. You should know what makes a strong, credible, well-crafted ad and how creative psychology influences intent — but also recognize when creative that “looks good” is creating downstream problems. You’ll be expected to balance creative judgment with economic reality, slow or hold “winning” traffic when quality degrades, and optimize for outcomes that only reveal themselves after the click.

MUST HAVE: Deep, hands-on experience in pay-per-call / pay-per-lead environments across Home Services, Financial Services, Health & Life Insurance, Medicare, or similar regulated lead-gen

verticals.

What You’ll Do (Sales-Driven Funnel Ownership)

Full-Funnel Strategy & Offer Development

Architect lead-gen funnels (TOF → MOF → BOF) aligned to audience psychology and economic constraints
Partner with leadership to refine offers, value propositions, and friction points
Test new angles, hooks, and offer variants based on behavioral and performance data

Creative Strategy Ownership

Collaborate with creative teams on briefs, angles, messaging frameworks, and UGC concepts
Translate emotional drivers into scalable creative systems
Lead structured creative testing and iteration cycles

CRO & Funnel Optimization

Identify funnel leakage through CVR, lead-to-call rates, sales feedback, disposition drift, and supporting ad-level signals (e.g., CTR)
Execute hypothesis-driven landing page and pre-sell tests
Own funnel-level performance — not just campaign metrics

Lead Quality & Downstream Performance

Build tight feedback loops with sales teams or call centers
Monitor contact rates, transfer rates, CPA → CPL efficiency, and true ROI
Adjust targeting, creative, and funnel flow based on downstream signals — not vanity metrics

Lifecycle & Retargeting

Design multi-step retargeting and nurture flows
Integrate email/SMS insights to improve conversion and LTV
Recommend lifecycle improvements that increase revenue quality

Tracking, Attribution & Pattern Recognition

Own tracking across Everflow, UTMs, CRM, pixels, and analytics tools
Identify signal loss, attribution gaps, and platform discrepancies
Predict bottlenecks before they become performance issues

Optimization & Scaling

Scale winners and cut losers based on real performance signals
Diagnose shifts using data patterns — not guesswork
Demonstrate judgment in holding or slowing “winning” campaigns when downstream quality or revenue risk appears

Cross-Functional Leadership

Lead cross-functional pods (creative, tracking, CRO, dev)
Communicate clearly with clients and internal teams using data-backed insights

What You Bring

4+ years of full-funnel performance marketing experience
Deep experience in pay-per-call / pay-per-lead verticals
Strong analytical and pattern-recognition skills
Ability to design creative strategies, not just request assets
Hands-on experience with Everflow, Hotjar, PostHog, GA4, live dashboards
Experience driving traffic to comparison sites, review sites, or non-ecommerce affiliate funnels
Strong understanding of attribution modeling and signal loss
High ownership, urgency, clarity, and cross-functional communication skills

Who You Are

A system thinker who sees beyond ads
Commercially minded and obsessed with ROI
Comfortable making decisions before certainty
You treat budgets like investments
You think in hypotheses, not opinions

Who We’re Not Looking For

Excuse-makers who don’t own outcomes
People who need daily hand-holding
Anyone allergic to accountability or urgency
“Run ads only” operators who ignore systems and downstream impact

Compensation

Compensation: Competitive base salary + performance-based bonus across pertinent business units

Location: Fully Remote

How to Apply

Email careers@elevarus.com with the subject line:
Performance Marketer Application | [Full Name] | [City, Time Zone] | Code 413
Attach one PDF only, named:
Last_First_Elevarus_Performance.pdf
In the email body, include the following in order:

A. 2–3 sentences explaining how one of our 4 E’s applies to you (40–75 words, no bullets)

B. Two paragraphs

Most successful campaign (budget, KPIs, result, one lever you’d scale again)
Worst campaign (mistake, leading indicator missed, correction, control added)

C. One line listing your top 3 production tools

D. Two view-only dashboard/report links with your contribution stated

E. 30 words or fewer: your favorite direct-response marketer and why

F. Your LinkedIn profile and/or social handles

✨ Job alerts

✨ Job alerts

Senior Performance Marketer (Sales-Driven Lead Gen Funnels)