Company Description

Cocomint Inc. is the parent company of cocomintbeauty, the #1 TikTok Shop for Asian Beauty in the United States. Cocomint Inc. is the retail arm of an Asian goods wholesale company and was founded in 2023.

We are passionate about skincare innovation, and recognize how beauty products can play an important role in an individual's life. Having sold over 1 million Asian beauty products on TikTok Shop and initiated several viral trends in the TikTok beauty space, we are looking to constantly push the envelope of what is possible in the intersection of Asian Beauty technology and Western sensibilities.

Cocomint is also a TikTok Shop Partner (TSP) that specializes in helping Korean Beauty and lifestyle brands scale on the platform.

Role Description

The Influencer Marketing Coordinator supports the execution and day-to-day management of influencer and creator partnerships across platforms such as TikTok and Meta. This role is ideal for someone who has several years of influencer marketing experience under their belt (especially with KOLs) and excited to scale brands in the Asian beauty space.

You will assist with creator outreach, campaign coordination, content tracking, and performance reporting while collaborating closely with Senior Leadership. Prior experience with TikTok Shop and in the beauty space is a plus.

Key Responsibilities

Assist with sourcing, vetting, and onboarding influencers and UGC creators
Manage creator communication via email, DMs, and messaging platforms
Prepare content briefs, and track deliverables, posting schedules, and usage rights
Coordinate product seeding and gifting shipments
Help organize influencer activations
Support influencer campaigns from brief to posting
Help organize campaign calendars, creator lists, and timelines
Collect and organize content assets for internal use and reposting
Ensure creators follow brand guidelines and content requirements
Track posts, links, codes, and campaign performance metrics
Maintain spreadsheets for influencer performance, costs, and ROI
Assist with weekly and monthly reporting
Assist with affiliate onboarding and link/code setup
Monitor affiliate activity and basic performance trends
Support TikTok Shop creator collaborations
Maintain organized records of contracts, rates, and deliverables
Assist with campaign recap decks and internal documentation
Support other marketing initiatives as needed

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field
2-4 years of experience in influencer and creator marketing
Strong familiarity with TikTok, Instagram, and creator culture
Highly organized with strong attention to detail
Comfortable working in spreadsheets (Google Sheets / Excel)
Strong written communication skills
Interest in beauty, skincare, and e-commerce brands
Self-starter and willingness to learn

Benefits

Health Insurance
401K + Matching
PTO

Schedule

Full-time (minimum 40 hours)
Monday to Friday, hybrid (Wednesday remote)

Compensation

Salary: $50,000 - $70,000 DOE

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Influencer Marketing Coordinator