Marketing Manager – Amazonico Miami

Job Overview

The Marketing Manager will manage the timely flow of all marketing initiatives across multiple disciplines & platforms. The ideal candidate is analytical, creative, possesses a working knowledge relevant to the marketing function, and will have 3-5 years of professional experience working in hospitality and/or for a luxury lifestyle brand. Example functions are brand management and content production, information technology, digital and traditional media, and events. Previous experience in project & content management is required. This role is on-site and reports to the Marketing Director.

Duties and Responsibilities

Assist in the delivery of the marketing plan activity, which includes campaign development, pitch decks, mood boards, and brand presentations
Support the department with all day-to-day administration requirements
Assist on dedicated projects based on a project plan and delivery timelines, giving status updates
Liaise with third-party suppliers, including design, print, installation, vendors, and others, as required and when instructed, working on a schedule, ensuring costs are signed off, items are delivered on deadline and go through the approved approval process
Research for key projects, collation of findings
Working together as part of the team, brainstorming on ideation for key campaigns, and assisting in the curation of presentations to encompass the ideas.
Managing website updates and ensuring all content is current and updated
Organizing the department Dropbox so all documents, files, and images are easily found and documented
Photo and video shoot support management, including assisting in sourcing pros, running and working with the photographer
Manage content development so it is executed in a timely manner to deliver for launch dates
Utilizing a formatted template, generation of reports, and summary of marketing activity as required
Work as a key member of the wider business, supporting where necessary
Attend meetings as required and ensure all actions are documented and actioned
Menu support for the sites, as and when required, may require the use of InDesign
Learning new systems and processes as required
Additional duties as assigned by management.
Create and execute specific brand marketing strategy
Manage Amazonico Marketing Calendar that lists all Marketing activities by month, including strategy, budget, planning, and execution of activations
Ensure that management, sales, and administrative teams all receive accurate information as pertains to upcoming marketing initiatives
Translate data into insights to drive and improve KPIs and overall ROI
Execute promotional email blasts to each database utilizing A/B testing and segmentation strategies
Oversee social media planning and execution
Oversee community management and direct crisis and reactionary strategies concerning brand negativity to upper management
Maintain a keen understanding of industry trends affecting brands through industry research and make appropriate recommendations regarding strategy surrounding them
Manage marketing coordinators and/or interns

QUALIFICATIONS

Achieved a Bachelor’s degree in Business, Marketing, Communications, or equivalent experience
Demonstrated success in developing and implementing strategic marketing initiatives
Demonstrated ability to effectively communicate at the management level
High-level planning skills and tactical skills to execute the plan
Has had success utilizing a consumer-insights-driven disciplined approach to campaign development
Demonstrated competence with benchmarked industry software tools such as social media, analytics, digital marketing, email marketing, and brand management
The ability to excel while managing a wide range of responsibilities in a quick-moving, rapidly changing environment, prioritizing and organizing work to meet deadlines and multiple requests
Demonstrated excellence in written business and editorial communication skills
Personal characteristics that include integrity, professionalism, teamwork, maturity, resilience, entrepreneurship, and excitement toward growth and change
Is passionate about hospitality, especially in the restaurant/food/beverage space

TECHNICAL SKILLS

Google Suite
Microsoft Suite
Adobe Indesign
Adobe Premier Pro (Prefered)
WordPress
Mailchimp
Canva

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Marketing and Social Media Manager