Marketing and Social Media Manager

Marketing Manager – Amazonico Miami

Job Overview

The Marketing Manager will manage the timely flow of all marketing initiatives across multiple disciplines & platforms. The ideal candidate is analytical, creative, possesses a working knowledge relevant to the marketing function, and will have 3-5 years of professional experience working in hospitality and/or for a luxury lifestyle brand. Example functions are brand management and content production, information technology, digital and traditional media, and events. Previous experience in project & content management is required. This role is on-site and reports to the Marketing Director.

Duties and Responsibilities

• Assist in the delivery of the marketing plan activity, which includes campaign development, pitch decks, mood boards, and brand presentations
• Support the department with all day-to-day administration requirements
• Assist on dedicated projects based on a project plan and delivery timelines, giving status updates
• Liaise with third-party suppliers, including design, print, installation, vendors, and others, as required and when instructed, working on a schedule, ensuring costs are signed off, items are delivered on deadline and go through the approved approval process
• Research for key projects, collation of findings
• Working together as part of the team, brainstorming on ideation for key campaigns, and assisting in the curation of presentations to encompass the ideas.
• Managing website updates and ensuring all content is current and updated
• Organizing the department Dropbox so all documents, files, and images are easily found and documented
• Photo and video shoot support management, including assisting in sourcing pros, running and working with the photographer
• Manage content development so it is executed in a timely manner to deliver for launch dates
• Utilizing a formatted template, generation of reports, and summary of marketing activity as required
• Work as a key member of the wider business, supporting where necessary
• Attend meetings as required and ensure all actions are documented and actioned
• Menu support for the sites, as and when required, may require the use of InDesign
• Learning new systems and processes as required
• Additional duties as assigned by management.
• Create and execute specific brand marketing strategy
• Manage Amazonico Marketing Calendar that lists all Marketing activities by month, including strategy, budget, planning, and execution of activations
• Ensure that management, sales, and administrative teams all receive accurate information as pertains to upcoming marketing initiatives
• Translate data into insights to drive and improve KPIs and overall ROI
• Execute promotional email blasts to each database utilizing A/B testing and segmentation strategies
• Oversee social media planning and execution
• Oversee community management and direct crisis and reactionary strategies concerning brand negativity to upper management
• Maintain a keen understanding of industry trends affecting brands through industry research and make appropriate recommendations regarding strategy surrounding them
• Manage marketing coordinators and/or interns

QUALIFICATIONS

• Achieved a Bachelor’s degree in Business, Marketing, Communications, or equivalent experience
• Demonstrated success in developing and implementing strategic marketing initiatives
• Demonstrated ability to effectively communicate at the management level
• High-level planning skills and tactical skills to execute the plan
• Has had success utilizing a consumer-insights-driven disciplined approach to campaign development
• Demonstrated competence with benchmarked industry software tools such as social media, analytics, digital marketing, email marketing, and brand management
• The ability to excel while managing a wide range of responsibilities in a quick-moving, rapidly changing environment, prioritizing and organizing work to meet deadlines and multiple requests
• Demonstrated excellence in written business and editorial communication skills
• Personal characteristics that include integrity, professionalism, teamwork, maturity, resilience, entrepreneurship, and excitement toward growth and change
• Is passionate about hospitality, especially in the restaurant/food/beverage space

TECHNICAL SKILLS

• Google Suite
• Microsoft Suite
• Adobe Indesign
• Adobe Premier Pro (Prefered)
• WordPress
• Mailchimp
• Canva