Performance Marketing Manager, Paid Social (Remote - United States)

Position Summary

Our client is transforming the moving and storage industry through innovation, making the process seamless and stress-free for our customers. We are seeking a highly analytical and experienced Paid Social Manager to take full ownership of our social acquisition strategy. This position is fully remote in the United States.

In this role, you will be responsible for scaling our presence across Meta, TikTok, Reddit, Nextdoor, and other social or community led channels, with a core focus on designing rigorous testing programs (creative, audience, bidding, attribution) to continuously improve efficiency (CAC) and scale best practices. You’re expected to take full ownership of our social acquisition strategy & build social media channel from 0 to 1. Comfortable operating in ambiguous, fast-changing environments where data is imperfect and decisions must be made with speed and judgment.

Job Responsibilities

• Own end-to-end execution of Paid Social campaigns—planning, buying, monitoring, and optimizing for Meta (Facebook/Instagram) and TikTok.
• Lead our expansion into community-centric platforms, like Yelp, Nextdoor, Pinterest, and Reddit with localized strategies.
• Analyze creative performance at a granular level and provide data-backed briefs to the creative team to ensure our ads are native to each platform and built for conversion.
• Design and own statistically sound experimentation frameworks (hypotheses, holdouts, success thresholds) across creative, audiences, bidding, and landing experiences.
• Collaborate with web and product teams to optimize landing pages and lead forms, ensuring that traffic from social platforms converts at peak efficiency.
• Utilize internal data tools to move beyond platform-reported metrics. You will be responsible for understanding the true "blended" CAC and the down-funnel impact of social leads on actual bookings.
• Maintain a rigorous feedback loop with the Sales team to monitor lead quality

Qualifications

• 5+ Years of proven success in a performance-based Paid Social role, specifically focused on direct-response lead generation.
• Advanced hands-on experience in Meta Ads Manager and TikTok Ads Manager. Proficiency in Nextdoor, Yelp, and Reddit ad platforms is a significant advantage.
• Ability to translate complex data into clear, compelling insights for executive and non-technical audiences.
• You must be comfortable with Google Tag Manager and CRM-based reporting (e.g., Zoho or HubSpot).
• A deep understanding of what drives a user to take action in a social feed, from "scroll-stopping" creative to frictionless lead capture.
• A track record of hitting and exceeding CPL and ROAS targets in a high-growth, fast-paced environment.