Summary

Yelp’s mission is to connect people with great local businesses, and our YouTube channel is a vital part of how we inspire discovery, build community, and tell compelling stories at scale. As the YouTube Strategist, you’ll own and execute the end-to-end YouTube strategy, aligning closely with our broader social vision and marketing goals. We’re seeking a creative, analytical video marketer who thrives in a collaborative environment and is passionate about leveraging video to ignite engagement and drive results.

We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

What you'll do

Develop, implement, and continuously refine the YouTube content strategy in alignment with Yelp’s overarching social media and brand goals.
Manage the YouTube content calendar: plan, schedule, and coordinate regular uploads and campaigns that spotlight local businesses, Yelp experiences, and brand initiatives.
Ideate and create video storylines/briefs: partner closely with content, creative, and production teams to bring compelling stories to life.
Source and curate user-generated content, influencer partnerships, and community spotlights to expand content variety and authenticity.
Optimize channel and video elements (metadata, thumbnails, titles, playlists) for discoverability, SEO, and maximum viewer retention.
Collaborate with the analytics team to set, track, and report on YouTube KPIs (views, watch time, engagement, subscriber growth, etc.), and proactively inform ongoing strategy based on insights.
Stay ahead of YouTube trends, platform updates, and content best practices—testing new formats and approaches for impact.
Engage with the YouTube community: respond to comments and foster authentic conversations to build loyalty.
Ensure all content is brand-aligned and compliant with legal and copyright guidelines.
Partner with cross-functional teams (social, creative, PR, community, product) to integrate YouTube initiatives with campaign launches and company priorities.
Serve as a resource for the B2B YouTube channel, providing support, expertise, and content guidance to help drive channel growth and engagement.
Work with the Creative team to establish and maintain Yelp’s social tone and voice.

What it takes to succeed

5+ years managing YouTube channels for a consumer brand, media company, or creator-led business, with a proven track record of channel growth and successful campaigns.
Deep expertise in YouTube platform management: algorithm fluency, channel analytics, audience development, and optimization strategies.
Experience developing video storylines, writing briefs, and collaborating with creative or production teams from concept to final cut.
Strong understanding of video SEO, metadata optimization, and thumbnail strategy.
Adept at analyzing channel and video performance data, distilling insights, and making strategic recommendations.
Up-to-date on social video trends, YouTube policy, emerging content formats, and audience engagement tactics.
Excellent communication and project management skills: able to coordinate cross-functional partners, advocate for video strategy, and deliver campaigns on time.
High attention to detail and a results-driven mindset with adaptability and creative problem-solving skills.
Bachelor’s degree in Marketing, Communications, Media, or related field, or equivalent experience.
Passion for digital storytelling, community building, and Yelp’s mission to support local discovery.

What you'll get

Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Compensation range for this position is $92,000 - $156,000 annually. You may also be offered a bonus and benefits.

Closing

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.

We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

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Qualifications

5+ years managing YouTube channels for a consumer brand, media company, or creator-led business, with a proven track record of channel growth and successful campaigns
Deep expertise in YouTube platform management: algorithm fluency, channel analytics, audience development, and optimization strategies
Experience developing video storylines, writing briefs, and collaborating with creative or production teams from concept to final cut
Strong understanding of video SEO, metadata optimization, and thumbnail strategy
Excellent communication and project management skills: able to coordinate cross-functional partners, advocate for video strategy, and deliver campaigns on time
High attention to detail and a results-driven mindset with adaptability and creative problem-solving skills
Bachelor’s degree in Marketing, Communications, Media, or related field, or equivalent experience
Passion for digital storytelling, community building, and Yelp’s mission to support local discovery

Benefits

Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Compensation range for this position is $92,000 - $156,000 annually
You may also be offered a bonus and benefits

Responsibilities

Develop, implement, and continuously refine the YouTube content strategy in alignment with Yelp’s overarching social media and brand goals
Manage the YouTube content calendar: plan, schedule, and coordinate regular uploads and campaigns that spotlight local businesses, Yelp experiences, and brand initiatives
Ideate and create video storylines/briefs: partner closely with content, creative, and production teams to bring compelling stories to life
Source and curate user-generated content, influencer partnerships, and community spotlights to expand content variety and authenticity
Optimize channel and video elements (metadata, thumbnails, titles, playlists) for discoverability, SEO, and maximum viewer retention
Collaborate with the analytics team to set, track, and report on YouTube KPIs (views, watch time, engagement, subscriber growth, etc.), and proactively inform ongoing strategy based on insights
Stay ahead of YouTube trends, platform updates, and content best practices—testing new formats and approaches for impact
Engage with the YouTube community: respond to comments and foster authentic conversations to build loyalty
Ensure all content is brand-aligned and compliant with legal and copyright guidelines
Partner with cross-functional teams (social, creative, PR, community, product) to integrate YouTube initiatives with campaign launches and company priorities
Serve as a resource for the B2B YouTube channel, providing support, expertise, and content guidance to help drive channel growth and engagement
Work with the Creative team to establish and maintain Yelp’s social tone and voice
Adept at analyzing channel and video performance data, distilling insights, and making strategic recommendations
Up-to-date on social video trends, YouTube policy, emerging content formats, and audience engagement tactics

Social Media Strategist, YouTube (Remote)

Job Type