Digital Marketing Manager – Vitamins & Supplements

Location: Vancouver, BC (In-Office, with Flex Days)

Type: Full-Time | Immediate Start Preferred

About Vitality

Vitality is a woman-led, award-winning Canadian brand that formulates and manufactures clean, high-performing vitamins and supplements. Proudly based in BC, we’re on a mission to help people live healthier lives—naturally. With a strong retail presence and growth opportunity for direct-to-consumer channels (Amazon.ca, Vitality.ca and Amazon.com), we’re targeting 100% sales growth in 12 months.

We’re now hiring a new position: Digital Marketing Manager to take the reins of our digital strategy and execution. You will report to the CEO and be supported by a Marketing Coordinator. If you are entrepreneurial, love to test, optimize, and thrive on turning data into results while creating connections and conversations, we want to hear from you!

Why You Should Join Us

Build Something Big: Be the digital engine to build a purpose-driven health brand.
Create Impact: Lead strategy and roll up your sleeves to drive performance across digital platforms.
Passion Driven: Join a team passionate about wellness, creativity, and results.

Key Responsibilities

Digital Growth Strategy

Design and implement comprehensive digital marketing and content strategies to increase brand awareness and scale customer acquisition and revenue in Canada.
Manage and continuously optimize full-funnel campaigns from awareness → conversion → loyalty on Amazon.ca, Vitality.ca (Shopify), Email, Third-party marketplaces, Google, Meta (Facebook, Instagram)
Identify growth opportunities, create measurable objectives and track key performance metrics across all campaigns.

Amazon Performance

Own and optimize Amazon listings, SEO, A+ content, and reviews.
Increase conversion, ROAS, and social proof (verified reviews).
Drive Amazon marketing plan including Subscribe & Save, sponsored ads and retargeting efforts
Focus on sales success on Amazon.ca and future growth on amazon.com

Content Creation, Social Media & SEO Management

Drive content strategy and creation, including social media with the support of Marketing Coordinator
Own website and grow monthly sessions, email subscribers, sales, and conversion rate
Launch email campaigns, cart abandonment flows, loyalty offers, and subscriber funnels
Oversee SEO-Optimized content including landing pages, products pages, blogs
Drive organic growth through keyword research, backlinking strategies, and on-page optimization
Collaborate with influencers and affiliates to amplify visibility.

Email Marketing and CRM

Manage and grow email lists through targeted campaigns, segmentation and retargeting efforts
Create nurturing email email sequences to convert subscribers for both DTC and Retail into loyal customers
Build landing pages, A/B test offers and content, oversee paid and organic growth tactics for retail and online, including email marketing, content marketing (including video), Google and Meta

Paid Advertising Campaigns

Strategically leverage and utilize budget for recommended paid campaigns
Lead Amazon Ads optimization including Sponsored Ads, A+ Content and Promotions
Design and monitor Meta (Facebook and Instagram) ad campaigns to generate high-quality leads and drive e-commerce sales. Test creatives, audience segments, promotions, and conversion paths.
Plan, execute and optimize Google AdWords, Google Shopping, and YouTube Ads for maximum ROI.
Build influencer and affiliate campaigns to amplify reach.

Data & Optimization

Track, measure and report KPIS including CTR, conversation rates, CAC, LTV
Run experiments weekly: landing pages, offers, bundles, funnel flow, messaging.
Turn insights into improved performance across all digital channels.

Collaboration and Leadership

Work closely with sales and product teams to align marketing efforts with overall business goals.
Provide mentorship and collaborate with Marketing Coordinator to achieve success
Manage ad platforms and external relationships

About You

Digital Expert: 5+ years in digital marketing with a strong eCommerce or CPG background.
Amazon Pro: Confident in Amazon Vendor and Seller Central, Sponsored Ads, and A+ content strategy.
Paid Media Confident: Google Ads, Meta, and retargeting are in your daily toolkit.
Conversion Obsessed: You love testing and optimizing campaigns for ROAS, LTV, CAC, AOV.
Tool Fluent: Shopify, Klaviyo (or similar), GA4, Google Tag Manager, SEMrush
Creator & Strategist: You can lead high-level strategy but aren’t afraid to build and test it yourself.
Entrepreneurial Drive: You’re proactive, agile and ready to move fast.

Goals for Your First Year

You’ll be empowered (and expected) to

Double monthly Amazon.ca orders
Increase Amazon ROAS
Boost vitality.ca traffic
Lift DTC conversion rate
Grow Amazon and vitality.ca verified reviews to drive trust and sales.
Launch A/B tests and funnel experiments monthly across all channels.

Compensation & Perks

Competitive salary
Health & wellness benefits, including Vitality product allowance
Welcoming, friendly work environment including a work dog
Long-term career opportunity in a growing Canadian company expanding into the U.S.

Ready to lead and scale with purpose? Email us at work@vitality.ca with a short intro, your resume and a quick note about a campaign you ran and the results you achieved.

Job Type: Full-time

Pay: $80,000.00-$110,000.00 per year

Benefits

Casual dress
Dental care
Disability insurance
Extended health care
Life insurance
Paid time off
Wellness program

Schedule

Monday to Friday

Experience

Amazon : 2 years (preferred)
Digital Marketing: 3 years (preferred)

Location

Vancouver, BC V6C 3N6 (preferred)

Work Location: In person

Application deadline: 2025-07-06

Expected start date: 2025-07-14

Digital Marketing & Amazon Manager - Natural Health

Job Type