Digital Growth

**JOB TITLE**: Digital Growth & Partnerships Manager

• *POSITION STATUS**: Temporary
• *DEPARTMENT**: eCommerce
• *LOCATION**: Montreal

WHO WE ARE

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 40 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Reporting to Manager, Performance Marketing & Growth, the Digital Growth & Partnerships Manager will lead the strategy and execution of acquisition-focused partnerships, including metasearch, affiliate marketing, and retail media. With a laser focus on driving B2C web bookings and monetization opportunities, this role blends business development, digital strategy, and cross-functional project leadership to enhance our visibility wherever consumers are shopping for travel.

WHAT YOU'LL BE DOING

• Expand Digital Reach: Identify, pilot, and scale innovative growth channels beyond existing platforms—such as Metasearch Engines, Retail Media Networks, and Content Commerce—to drive incremental traffic and bookings.
• Lead Affiliate Marketing: Own the end-to-end management of the affiliate marketing program, including partner recruitment, performance optimization, and continuous program enhancement.
• Strategize for Partnerships: Develop and execute partnership strategies with a strong emphasis on ROI, customer acquisition, and long-term value creation.
• Drive Business Development: Lead business development efforts by identifying new opportunities, managing partner negotiations, and coordinating onboarding in collaboration with Legal and Procurement teams.
• Manage Technical Integrations: Oversee the technical onboarding and integration of new partners, working closely with IT and Analytics teams to ensure seamless execution and data alignment.
• Leverage Data & Insights: Monitor internal performance data and market trends to evaluate effectiveness, identify growth gaps, and uncover new opportunities for expansion.
• Collaborate Cross-Functionally: Partner with key stakeholders across Digital Marketing, Loyalty, Revenue Management, and IT to align on shared goals and maximize impact through integrated initiatives.
• Own the Growth Roadmap: Develop, maintain, and prioritize a strategic digital growth roadmap aligned with business goals, technical feasibility, and available resources; regularly present progress and recommendations to senior leadership.
• Build Business Cases: Create and present robust business cases to support new initiatives, including projections for bookings, revenue impact, and scalability.

WHAT YOU BRING TO THE TEAM

• 2+ years of experience in a similar position
• 6+ years of experience in digital marketing, e-commerce or performance-based marketing
• Proven experience in developing and managing performance-driven partnerships
• Advanced knowledge of digital marketing landscape, including affiliate networks, metasearch platforms and retail media solutions
• Proficiency in data analysis tools & platforms (GA4, Looker, Excel, etc.)
• Understanding of Canadian regulations regarding privacy and cookies
• Analytical skills with ability to translate data into actionable insights and strategic recommendations
• Strong communication and negotiation skills
• Experience with collaboration in cross-functional teams, including leading technical implementations involving IT, web or martech stakeholders
• Highly organized with strong project management skills and ability to manage competing priorities
• Comfortable working independently and within a team environment assisting colleagues whenever possible
• Knowledge of SEO and content marketing partnerships
• Experience in travel industry (tour operator, OTA, airlines), a strong asset
• Bilingual in English and French

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.