🚀 STR Marketing Expert (Direct Bookings + Corporate Outreach + Paid Ads) – Luxury Properties - Contract to Hire

ABOUT US

Thompson Luxury Properties operates a portfolio of 4 luxury short-term rental homes in Houston (911–917 Thompson St, 77007). We cater to high-end travelers, corporate groups, and extended stays. Our homes are fully furnished, premium, and located in one of Houston’s most desirable areas.

Currently, our portfolio averages ~70% occupancy and $600–$700/night rates. Our target is 85%+ occupancy and $850+/night across all properties. We are seeking a high-performance STR Marketing Expert who knows how to execute fast and can help us hit these metrics in the next 60–90 days.

ROLE OVERVIEW

We are looking for a hands-on marketing leader (not just a strategist) who can plan, build, and execute across multiple channels to generate direct bookings, corporate contracts, and sustainable revenue growth.

This is a performance-focused role where success will be measured by occupancy growth, direct booking volume, and average nightly rate achieved.

KEY RESPONSIBILITIES

You will be responsible for creating and executing a full-stack marketing system for Thompson Properties, including:

✅ Website & Conversion Funnel

✅ Build an improved, modern direct booking website optimized for conversions.

✅ Integrate with our CRM & booking engine.

✅ Implement booking funnels, landing pages, and retargeting systems.

✅ CRM & Email Marketing

✅ Build a data-driven email marketing system for repeat guests, corporate clients, and leads.

✅ Automate personalized booking reminders, upsells, and loyalty campaigns.

✅ Drive at least 20–30% of monthly bookings via email within 60–90 days.

✅ Corporate Outreach & Partnerships

✅ Execute outreach campaigns to corporate housing managers, HR departments, relocation firms, and travel coordinators.

✅ Build partnerships with local hospitals, oil & gas companies, law firms, and universities to secure consistent bookings.

✅ Develop scripts + outreach sequences (email + LinkedIn + phone).

✅ Paid Ads & Performance Marketing

✅ Run profitable ad campaigns (Meta, Google, TikTok) targeting direct bookings.

✅ Implement retargeting ads for website visitors and past guests.

✅ Scale campaigns with clear ROI, targeting $5–$10 per lead and positive ROAS.

✅ Organic Marketing & SEO

✅ Optimize listings for ranking (Airbnb, VRBO, Google Travel).

✅ Implement SEO for the booking site to rank for “Houston luxury rentals,” “corporate rentals in Houston,” etc.

✅ Build organic traffic via Instagram + TikTok strategy showcasing the homes and neighborhood.

✅ Revenue Growth Execution

✅ Aggressively execute on all strategies to move the portfolio from ~70% to 85%+ occupancy and $600–700/night to $850+/night within 90 days.

✅ Work with dynamic pricing tools (PriceLabs, Beyond) and pair them with marketing to maximize RevPAR.

REQUIREMENTS

👉 Proven success in short-term rental (STR), vacation rental, or hospitality marketing.

👉 Strong portfolio of direct booking campaigns, corporate outreach wins, and revenue growth results.

Hands-on expertise with

👉 Website + funnel building (WordPress, Squarespace, Lodgify, or similar).

👉 CRM + email automation (HubSpot, ActiveCampaign, or similar).

👉 Paid ads (Google, Meta, TikTok).

👉 SEO + content strategy for STRs.

👉 Ability to set strategy AND execute (no pure consultants).

👉 Clear understanding of Houston’s STR and corporate rental market is a plus.

What Success Looks Like (60–90 Days)

🎯 Improved direct booking website live and converting.

🎯 Automated email marketing driving at least 20% of new bookings.

🎯 Corporate outreach delivering 2–3 signed housing contracts.

🎯 Paid ads generating positive ROI with scalable campaigns.

🎯 Occupancy consistently hitting 85%+.

🎯 Average nightly rate increasing to $850+.

COMPENSATION

Budget: $2,000/month retainer (performance bonuses available for hitting KPIs early).

Flexible contract (remote OK).

Long-term growth opportunity if results are achieved.

How to Apply

Send us

1. A short intro explaining your experience with STRs or hospitality marketing.

2. 2–3 examples of campaigns you’ve run (direct bookings, corporate outreach, paid ads).

3. A 30–60 day outline of how you’d hit 85% occupancy and $850/night for our Houston properties.