**Company Overview**

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. **We’re united by purpose, inspired by you.**

*About Us**

In the role of SEM (Search Engine Marketing) Manager, this individual will focus on planning, implementing, and optimizing paid search campaigns aimed at driving traffic and increasing Sales pipeline. This role will manage PPC (pay-per-click) budgets, develop effective keyword bidding strategies, and collaboratively develop compelling ad copy to attract and convert potential customers. Responsibilities also include performance monitoring and data analysis to assess campaign effectiveness, optimize campaign mix, and identify opportunities for improvement. The SEM Manager will collaborate with cross-functional teams to align search strategies with overall marketing goals and ensure maximum ROI on advertising spend.

*About You**
*Primary Roles and Responsibilities**
Plan, develop, and implement SEM strategies including Paid Search, Display, and Video.
Partner closely with external agencies and international Digital Marketing Managers.
Work towards organic search optimization and ROI maximization.
Understand target buyer personas and regularly perform thorough audience and keyword research.
Collaborate with the marketing and web development teams to optimize web experiences for conversion.
Track and share KPIs such as CPCs, CTR, CPAs, and ROAS
Prepare and present reports regularly to key stakeholders and senior leaders.
Proactively pinpoint gaps and opportunities and implement solutions in a timely manner.
Stay updated on emerging digital and SEM trends and best practices.
Work cross-functionally across Marketing & Sales to maximize ad performance and investment.
*Required Qualifications** :
5+ years’ experience in Search Engine Marketing (SEO)
3+ years' Hands-on experience with planning and implementing a successful SEM strategy.
Proven success in SEM execution.
Strong proficiency with Google Analytics, Google Ads and Bing Ads platforms. Google Ads certification is highly preferred.
Experience in web analytics, marketing, and business development.
Experience with A/B testing and other testing metrics.
Ability to analyze data and provide evidence-based recommendations, creation of power presentation for executive leadership
Critical thinker and problem-solving skills.
Good time-management skills.
Great collaboration and communication skills.
Experience working with external agencies and partners.
Bachelor's degree in marketing, or a related field
*Where we’re going**

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster ( https:www.eeoc.gov/sites/default/files/2022-10/EEOC \_KnowYourRights\_screen\_reader\_10\_20.pdf)

UKG participates in E-Verify. View the E-Verify posters here ( https:www.e-verify.gov/sites/default/files/everify/posters/EVerifyPartic... ) .

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please emailUKGCareers@ukg.com.

The pay range for this position is $78,800.00 to $113,300.00 USD, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site athttps:www.ukg.com/careers( https:www.ukg.com/careers )

It is the policy of Ultimate Software to promote and assure equal employment opportunity for all current and prospective Peeps without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. This policy governs all matters related to recruitment, advertising, and initial selection of employment. It shall also apply to all other aspects of employment, including, but not limited to, compensation, promotion, demotion, transfer, lay-offs, terminations, leave of absence, and training opportunities.#J-18808-Ljbffr

Qualifications

5+ years’ experience in Search Engine Marketing (SEO)
3+ years' Hands-on experience with planning and implementing a successful SEM strategy
Proven success in SEM execution
Strong proficiency with Google Analytics, Google Ads and Bing Ads platforms

Benefits

That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance
Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career
The pay range for this position is $78,800.00 to $113,300.00 USD, however, base pay offered may vary depending on skills, experience, job-related knowledge and location
This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation
It shall also apply to all other aspects of employment, including, but not limited to, compensation, promotion, demotion, transfer, lay-offs, terminations, leave of absence, and training opportunities.#J-18808-Ljbffr

Responsibilities

In the role of SEM (Search Engine Marketing) Manager, this individual will focus on planning, implementing, and optimizing paid search campaigns aimed at driving traffic and increasing Sales pipeline
This role will manage PPC (pay-per-click) budgets, develop effective keyword bidding strategies, and collaboratively develop compelling ad copy to attract and convert potential customers
Responsibilities also include performance monitoring and data analysis to assess campaign effectiveness, optimize campaign mix, and identify opportunities for improvement
The SEM Manager will collaborate with cross-functional teams to align search strategies with overall marketing goals and ensure maximum ROI on advertising spend
Plan, develop, and implement SEM strategies including Paid Search, Display, and Video
Partner closely with external agencies and international Digital Marketing Managers
Work towards organic search optimization and ROI maximization
Understand target buyer personas and regularly perform thorough audience and keyword research
Collaborate with the marketing and web development teams to optimize web experiences for conversion
Track and share KPIs such as CPCs, CTR, CPAs, and ROAS
Prepare and present reports regularly to key stakeholders and senior leaders
Proactively pinpoint gaps and opportunities and implement solutions in a timely manner
Stay updated on emerging digital and SEM trends and best practices
Work cross-functionally across Marketing & Sales to maximize ad performance and investment

SEM Digital Marketing Program Manager

Job Type