Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share ourcompany values .

Truveta was born in the Pacific Northwest, but we have employees who live across the country. Our team enjoys the flexibility of a hybrid model and working from anywhere. In person attendance is required for one week during the year for Truveta Planning Week.

For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time. #LI-remote

Who We Need

Truveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.

This Opportunity

As the IntegratedDigital Marketing Manager , you will own the digital strategy and execution of our integrated marketing campaigns including multi-channel paid programs, website performance and traffic optimization, SEO and SEM, and analytics and reporting, as a key contributor across lead generation and conversion efforts. You’ll work cross-functionally with growth marketing, content, design, product marketing, and sales to ensure high-performance digital campaigns that convert, contributing to customer acquisition and growth strategies.

The best person for this role has proven capability at building the strategy for a high-growth website, ideally in a B2B SaaS company with an enterprise sales model, along with expertise in digital marketing strategies that attract customers to Truveta.com, engage these customers, and drive them deeper into the sales funnel. The ideal candidate is motivated by impacting pipeline, can operationalize a digital demand generation strategy that results in exponential growth, is well-versed in growth marketing technologies and infrastructure, likes collaborating cross-functionally, and gets energized by working in a dynamic, high growth environment.

Responsibilities

Integrated Digital MarketingDevelop and manage integrated digital campaigns to drive high-quality leads and pipeline growth, with a focus on measurable ROI.

Write campaign briefs, ad copy, and email marketing content aligned with product marketing.

Establish paid media strategies to reach new audiences and generate leads; and optimize paid campaigns across Google Ads, LinkedIn, YouTube, and other relevant platforms.

Develop a rigorous testing framework for all paid campaigns, landing pages, and ad formats; synthesize learnings into playbooks for scalable improvements

Align keyword strategy with product marketing messaging, and improve audience targeting, bidding, and A/B testing.

Design full-funnel retargeting strategies across web, social, and email to convert engaged visitors into qualified leads.

Oversee agency resources and manage digital advertising budgets efficiently, making smart trade-offs to maximize performance.Website Performance:Evolve the web strategy for Truveta .com as a strong demand generation and capture engine, including influencing content & SEO strategy, audience specific engagement , and conversion tactics.

Drive website conversion rate optimization (CRO) initiatives including A/B testing, form optimization, UX experiments, and personalization strategies to maximize lead capture.

Own and evolve Truveta’s SEO strategy, including technical SEO, backlink strategy, page speed, schema markup, and keyword architecture.

Work with agency resources on improving SEO and AI-Optimization for LLM discovery.

Partner with design and product marketing team s to improve UX, SEO, content, resource discoverability, landing pages, and lead capture forms.Analytics & Reporting:Monitor and report on overall web traffic and performance

Track and report on key digital metrics, including CPL, CTR, ROAS, and pipeline contribution.

M aintain dashboards to monitor digital funnel performance across awareness, engagement, and conversion stages; proactively diagnose and resolve drop-offs.

Ensure proper UTM and tracking infrastructure for all campaigns to support clean reporting in GA, Salesforce, and HubSpot

Support marketing automation and retargeting workflows across owned and paid channels.

Monitor and report on organic growth (traffic, rankings, conversions) using tools like SEMrush or SimilarWeb

Use data to continuously improve campaign effectiveness.

Leverage marketing tools such as Google Analytics, LinkedIn Campaign Manager, HubSpot (or other MAP/CRM), and others to execute and measure campaigns.Cross-Functional Collaboration:

Partner with content, product marketing, growth marketing and sales teams to align campaigns with GTM messaging and sales goals.

Collaborate with Revenue Operations to refine digital attribution and ensure accurate pipeline impact reporting.

Partner with Content and Growth teams to shape nurture flows based on visitor behavior.

Communicate expectations, plans, and resultswithmultiple marketing and growth teams, sales, and other stakeholders.

Requirements

4–6 years of experience in digital marketing, demand generation, or performance marketing roles.

Proven expertise managing and optimizing paid campaigns on Google Ads and LinkedIn Ads.

Strong understanding of website analytics, conversion rate optimization, and lead scoring.

Experience working with modern marketing tech stack (e.g., HubSpot, Salesforce, Google Marketing Platform, etc.).

Strong analytical skills, with deep understanding of digital channels, new marketing technologies and industry best practices.

Creative problem solver and nimble executor with the ability to influence and be a team player.

Strong project management and communication skills.

B2B enterprise SaaS or healthcare experience is a plus.

Why Truveta?

Be a part of building something special. Now is the perfect time to join Truveta. We have strong,established leadership with decades of success.We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional andeverything in between.Join us as we build an amazing company together.

We Offer

Interesting and meaningful work for every career stage

Great benefits package

Comprehensive benefits with strong medical, dental and vision insurance plans

401K plan

Professional development & training opportunities for continuous learning

Work/life autonomy via flexible work hours and flexible paid time off

Generous parental leave

Regular team activities (virtual and in-person as soon as we are able)

The base pay for this position is $140,000 to $165,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.

If you are based in California, we encourage you to read this important information for California residentslinkedhere.

Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.

Apply for this job *

indicates a required field

First Name *

Last Name *

Email *

Phone

Resume/CV

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Website

LinkedIn Profile *

Are you authorized to work lawfully in the United States? * Select...

Do you now or in the future require visa sponsorship to continue working in the US? * Select...

Do you require H1B Sponsorship? * Select...

Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Truveta’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of DisabilityForm CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026The following information aims to provide potential candidates with a better understanding of the requirements for this role.

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)

Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS

Blind or low vision

Cancer (past or present)

Cardiovascular or heart disease

Celiac disease

Cerebral palsy

Deaf or serious difficulty hearing

Diabetes

Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders

Epilepsy or other seizure disorder

Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome

Intellectual or developmental disability

Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD

Missing limbs or partially missing limbs

Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports

Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)

Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities

Partial or complete paralysis (any cause)

Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema

Short stature (dwarfism)

Traumatic brain injury

Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.#J-18808-Ljbffr

Qualifications

4–6 years of experience in digital marketing, demand generation, or performance marketing roles
Proven expertise managing and optimizing paid campaigns on Google Ads and LinkedIn Ads
Strong understanding of website analytics, conversion rate optimization, and lead scoring
Experience working with modern marketing tech stack (e.g., HubSpot, Salesforce, Google Marketing Platform, etc.)
Strong analytical skills, with deep understanding of digital channels, new marketing technologies and industry best practices
Creative problem solver and nimble executor with the ability to influence and be a team player
Strong project management and communication skills
Expires 04/30/2026
Voluntary Self-Identification of DisabilityForm CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026The following information aims to provide potential candidates with a better understanding of the requirements for this role
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Cancer (past or present)
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number

Benefits

Interesting and meaningful work for every career stage
Great benefits package
Comprehensive benefits with strong medical, dental and vision insurance plans
401K plan
Professional development & training opportunities for continuous learning
Work/life autonomy via flexible work hours and flexible paid time off
Generous parental leave
Regular team activities (virtual and in-person as soon as we are able)
The base pay for this position is $140,000 to $165,000
The pay range reflects the minimum and maximum target
Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience
Certain roles are eligible for additional compensation such as incentive pay and stock options
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability

Responsibilities

In person attendance is required for one week during the year for Truveta Planning Week
For overall team productivity, we optimize meeting hours in the pacific time zone
As the IntegratedDigital Marketing Manager , you will own the digital strategy and execution of our integrated marketing campaigns including multi-channel paid programs, website performance and traffic optimization, SEO and SEM, and analytics and reporting, as a key contributor across lead generation and conversion efforts
You’ll work cross-functionally with growth marketing, content, design, product marketing, and sales to ensure high-performance digital campaigns that convert, contributing to customer acquisition and growth strategies
The best person for this role has proven capability at building the strategy for a high-growth website, ideally in a B2B SaaS company with an enterprise sales model, along with expertise in digital marketing strategies that attract customers to Truveta.com, engage these customers, and drive them deeper into the sales funnel
Integrated Digital MarketingDevelop and manage integrated digital campaigns to drive high-quality leads and pipeline growth, with a focus on measurable ROI
Write campaign briefs, ad copy, and email marketing content aligned with product marketing
Establish paid media strategies to reach new audiences and generate leads; and optimize paid campaigns across Google Ads, LinkedIn, YouTube, and other relevant platforms
Develop a rigorous testing framework for all paid campaigns, landing pages, and ad formats; synthesize learnings into playbooks for scalable improvements
Align keyword strategy with product marketing messaging, and improve audience targeting, bidding, and A/B testing
Design full-funnel retargeting strategies across web, social, and email to convert engaged visitors into qualified leads
Oversee agency resources and manage digital advertising budgets efficiently, making smart trade-offs to maximize performance
Drive website conversion rate optimization (CRO) initiatives including A/B testing, form optimization, UX experiments, and personalization strategies to maximize lead capture
Own and evolve Truveta’s SEO strategy, including technical SEO, backlink strategy, page speed, schema markup, and keyword architecture
Work with agency resources on improving SEO and AI-Optimization for LLM discovery
Partner with design and product marketing team s to improve UX, SEO, content, resource discoverability, landing pages, and lead capture forms
Analytics & Reporting:Monitor and report on overall web traffic and performance
Track and report on key digital metrics, including CPL, CTR, ROAS, and pipeline contribution
M aintain dashboards to monitor digital funnel performance across awareness, engagement, and conversion stages; proactively diagnose and resolve drop-offs
Ensure proper UTM and tracking infrastructure for all campaigns to support clean reporting in GA, Salesforce, and HubSpot
Support marketing automation and retargeting workflows across owned and paid channels
Monitor and report on organic growth (traffic, rankings, conversions) using tools like SEMrush or SimilarWeb
Use data to continuously improve campaign effectiveness
Leverage marketing tools such as Google Analytics, LinkedIn Campaign Manager, HubSpot (or other MAP/CRM), and others to execute and measure campaigns.Cross-Functional Collaboration:
Partner with content, product marketing, growth marketing and sales teams to align campaigns with GTM messaging and sales goals
Collaborate with Revenue Operations to refine digital attribution and ensure accurate pipeline impact reporting
Partner with Content and Growth teams to shape nurture flows based on visitor behavior
Communicate expectations, plans, and resultswithmultiple marketing and growth teams, sales, and other stakeholders

Integrated Digital Marketing Manager Seattle, WA

Job Type