Marketing Technology Analyst

Quick Notes

• Salesforce experience is required
• ZoomInfo experience is required
• Onsite position with potential for Hybrid from offices in Atlanta, GA; Brentwood, TN; Charlotte, NC; Knoxville, TN; Overland Park, KS; and Tampa, FL.

Role Overview

We’re looking for a Marketing Technology Analyst to help elevate our client's marketing operations through advanced platforms and data-driven insights. This position will focus on leveraging Salesforce, Zoominfo and other intelligence tools to enhance campaign performance, customer engagement, and ROI tracking. You’ll work closely with senior marketing leadership and cross-functional teams to ensure technology supports strategic initiatives.

Key Responsibilities

• Manage and optimize marketing automation and data intelligence platforms, ensuring seamless integrations and efficient workflows.
• Develop attribution models and performance dashboards to evaluate multi-channel marketing efforts.
• Provide training and guidance to team members on best practices for marketing technology usage.
• Collaborate with internal stakeholders and external partners to execute campaigns and improve processes.

What We’re Looking For

• 4+ years of experience in marketing technology or digital marketing within a corporate environment.
• 4+ years of experience with Salesforce Marketing Cloud Engagement (formerly Pardot).
• 4+ years of experience with ZoomInfo.
• Hands-on experience with marketing automation and data enrichment tools.
• Strong analytical skills with proficiency in visualization and analytics platforms.
• Knowledge of email marketing strategies and personalization techniques.
• Excellent communication, project management, and problem-solving abilities.