About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

OVERVIEW

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on demand creation, sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries. This is a highly cross functional role that partners with R&D, Engineering, Product, demand Planning, Creative, Media, Sales, and regional leads among others.

As the Marketing Director, you will be the category and brand steward helping to lead the development and execution of the product roadmap, global go-to-market strategies and drive consistent voice and message across all channels (e.g. Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.) We are looking for highly creative, fast-moving marketers who understand the intersection of product, customer and consumer demand, and are experienced in building a global business in both established and emerging markets.

RESPONSIBILITIES

Global Portfolio Strategy: Work cross functionally to define the right portfolio strategy and ensure product definition, cost and timelines allow us to fit within retailer reset windows and deliver on market share and margin targets.
Be the Category Expert: understand price, positioning, purchase drivers and competitive landscape and market needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.
Comms & Go-to-Market Strategy: Collaborate with Product Development, Marketing Communications, Creative and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and digital / social.
Drive a Consumer First Mentality: Partner with Consumer Insights on identifying and validating key strategic questions on product positioning, messaging, pricing, etc. and make recommendations from outputs with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen communications.
Retailer Sell-in: Communicate product value proposition to the sales team and partner with Category Management to deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy.
Post-Launch Evaluation: Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity. Support development and implementation of best practices and processes across all consumer touchpoints.

ATTRIBUTES & SKILLS

Strong communication skills and ability to make effective presentations to all levels of management
Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
Ability to connect the dots and think at a holistic and strategic level across the business
Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
Influencing, conflict resolution, and creative problem solving.
Ability to synthesize complex product features into compelling and desirable consumer benefits
Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection”
Biased towards action, taking initiative, and rolling up your sleeves and get it done
Managerial skills and comfortable managing and building teams.
Comfortable mining and analyzing data and drawing conclusions.

REQUIREMENTS

Bachelor’s degree in Marketing or related field, or equivalent. MBA preferred
10+ years of prior marketing experience required, preferably with CPG / consumer Products, with direct responsibility for brand strategy, messaging, positioning, and communications strategy and execution
Experience leveraging consumer insights to develop effective marketing programs and campaigns
Experience in creative & media development and execution
Experience with new product development and commercialization
Experience with global marketing strongly preferred

This role is based in Needham, MA headquarters and is hybrid in office 2-3x a week.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us

Life At SharkNinja

Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

Qualifications

Strong communication skills and ability to make effective presentations to all levels of management
Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
Ability to connect the dots and think at a holistic and strategic level across the business
Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
Influencing, conflict resolution, and creative problem solving
Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection”
Biased towards action, taking initiative, and rolling up your sleeves and get it done
Managerial skills and comfortable managing and building teams
Comfortable mining and analyzing data and drawing conclusions
Bachelor’s degree in Marketing or related field, or equivalent

Benefits

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more
We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible

Responsibilities

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on demand creation, sell-in and sell-through of the portfolio, both new products and base business
SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries
This is a highly cross functional role that partners with R&D, Engineering, Product, demand Planning, Creative, Media, Sales, and regional leads among others
As the Marketing Director, you will be the category and brand steward helping to lead the development and execution of the product roadmap, global go-to-market strategies and drive consistent voice and message across all channels (e.g. Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.)
We are looking for highly creative, fast-moving marketers who understand the intersection of product, customer and consumer demand, and are experienced in building a global business in both established and emerging markets
Global Portfolio Strategy: Work cross functionally to define the right portfolio strategy and ensure product definition, cost and timelines allow us to fit within retailer reset windows and deliver on market share and margin targets
Be the Category Expert: understand price, positioning, purchase drivers and competitive landscape and market needs
Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
Comms & Go-to-Market Strategy: Collaborate with Product Development, Marketing Communications, Creative and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and digital / social
Drive a Consumer First Mentality: Partner with Consumer Insights on identifying and validating key strategic questions on product positioning, messaging, pricing, etc
and make recommendations from outputs with cross-functional teams
Demonstrate thought leadership on emerging trends and consumer insights to strengthen communications
Retailer Sell-in: Communicate product value proposition to the sales team and partner with Category Management to deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy
Post-Launch Evaluation: Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
Support development and implementation of best practices and processes across all consumer touchpoints

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Job Type