Digital Marketing Analyst

**Key Responsibilities**

• Develop and implement digital analytics strategies to track and measure online marketing performance and drive business results.
• Conduct in-depth keyword research, analyze website performance, execute SEO strategies, and build backlinks to improve search engine rankings and organic traffic.
• Plan, execute, and optimize pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media advertising to drive targeted traffic and maximize conversion.
• Implement search engine marketing (SEM) strategies to maximize visibility and drive leads.
• Oversee web development and management activities, including building and maintaining websites to ensure optimal website functionality.
• Monitor and report the effectiveness of digital marketing campaigns using analytics tools such as Google Analytics and Search consoles. Leverage insights to optimize marketing campaigns and initiatives.
• *Qualifications**
• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• Minimum 2 years’ experience in paid advertising and SEO.
• Demonstrated expertise in SEO strategies, backlinking techniques, and website optimization.
• Strong analytical skills and experience using Google Analytics to track and interpret data.
• Hands-on experience planning, executing, and optimizing Google Ads campaigns.
• Proven track record of driving conversion optimization initiatives and achieving measurable results.
• Excellent interpersonal communication skills, with the ability to collaborate effectively across stakeholders.
• Proficiency in web development languages and frameworks such as HTML, CSS, JavaScript, and CMS platforms like WordPress.
• Experience in e-commerce would be an asset.
• *Job Types**: Full-time, Permanent
• *Benefits**:
• Casual dress
• Dental care
• Discounted or free food
• Extended health care
• On-site parking
• Paid time off

Flexible Language Requirement

• French not required

Schedule

• 8 hour shift
• Monday to Friday
• *Education**:
• Bachelor's Degree (required)

Work Location: In person