Scopely is looking for a Senior Product Marketing Manager to join our Monopoly Go Game in Culver City on a hybrid basis, working 2 days a week from the hub.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Monopoly GO! is a worldwide phenomenon, reaching tens of millions of players worldwide. This role is an opportunity to be part of a world-class team of marketers leading promotional efforts for a multi-billion-dollar game. The team is based in Canada, Europe and the US, and works every day to create captivating new experiences for our players.

What You Will Do

Become an expert in the MONOPOLY GO! game product and roadmap features, driving marketing and business development strategy on feature support.
Own creative strategy and production efforts with internal and external creative agency teams to craft compelling marketing campaigns and assets to use across omni-channel marketing activations.
Translate key product feature and development programs to build key marketing messaging that drives demand across audiences.
Drive the Go-To-Market strategy, planning processes, campaign development, and steer execution across key evergreen seasons, serving as DRI for communication and functional planning across marketing flywheel.
Manage the evergreen User Acquisition and Reactivation creative strategy and support the Performance Marketing team's goals to drive audience growth and retention.
Lead alignment meetings and communication across multiple stakeholders.
Develop a process for communicating the Product Roadmap to cross-functional teams: Publishing, Community, Social, ASO, CRM, and Performance Marketing.
Push audience-focused activations and learnings with Marketing Analytics and Consumer Research team.

What We’re Looking For

Bachelor’s degree or foreign equivalent in Marketing, Business, Advertising, Communication, or related field.
Minimum Five (5) years of experience in product marketing, strategic marketing, or similar role in gaming/entertainment.
Proven experience in Product or brand marketing on a mobile game
Demonstrated ability to lead cross-functional Initiatives across multiple disciplines to drive alignment and strategic outcomes;
Experience working across User Acquisition campaigns and creative development
Clear communicator, comfortable presenting strategies and performance updates to c-level marketing team members and stakeholders, ;
Games publishing partner landscape and platform marketing ecosystem experience
Experience working directly with product managers, content, and production teams, inputting and driving marketing priorities in key product work.
Passionate about gaming with a deep understanding of player motivations and behaviors.
Ability to pivot quickly in a fast paced environment.
Experience mentoring or leading individuals

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

CA, CO, NJ, NY, and WA Annual Salary Range

$118,000 - $160,000 USD

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com

Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @scopely.com.

Our official website is www.scopely.com. Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.

Qualifications

Bachelor’s degree or foreign equivalent in Marketing, Business, Advertising, Communication, or related field
Minimum Five (5) years of experience in product marketing, strategic marketing, or similar role in gaming/entertainment
Proven experience in Product or brand marketing on a mobile game
Demonstrated ability to lead cross-functional Initiatives across multiple disciplines to drive alignment and strategic outcomes;
Experience working across User Acquisition campaigns and creative development
Clear communicator, comfortable presenting strategies and performance updates to c-level marketing team members and stakeholders, ;
Games publishing partner landscape and platform marketing ecosystem experience
Experience working directly with product managers, content, and production teams, inputting and driving marketing priorities in key product work
Passionate about gaming with a deep understanding of player motivations and behaviors
Ability to pivot quickly in a fast paced environment
Experience mentoring or leading individuals
This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment

Benefits

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below
In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off
Base pay offered may vary depending on job-related knowledge, skills, and experience
CA, CO, NJ, NY, and WA Annual Salary Range
$118,000 - $160,000 USD

Responsibilities

Become an expert in the MONOPOLY GO!
game product and roadmap features, driving marketing and business development strategy on feature support
Own creative strategy and production efforts with internal and external creative agency teams to craft compelling marketing campaigns and assets to use across omni-channel marketing activations
Translate key product feature and development programs to build key marketing messaging that drives demand across audiences
Drive the Go-To-Market strategy, planning processes, campaign development, and steer execution across key evergreen seasons, serving as DRI for communication and functional planning across marketing flywheel
Manage the evergreen User Acquisition and Reactivation creative strategy and support the Performance Marketing team's goals to drive audience growth and retention
Lead alignment meetings and communication across multiple stakeholders
Develop a process for communicating the Product Roadmap to cross-functional teams: Publishing, Community, Social, ASO, CRM, and Performance Marketing
Push audience-focused activations and learnings with Marketing Analytics and Consumer Research team

Senior Product Marketing Manager- Monopoly GO!

Job Type