Lead Analyst, Digital Marketing

Description

We are looking for a Lead Analyst, Digital Marketing professional to drive QBurst's internal marketing initiatives across digital channels. The ideal candidate will own the strategy, planning, execution and optimization of campaigns across digital channels to strengthen brand visibility and lead generation.

Responsibilities

• Plan and manage SEM campaigns to support brand awareness and lead-generation objectives
• Design execute continuously refine comprehensive SEO strategies enhance organic visibility improve rankings drive targeted website traffic across all digital platforms
• Optimize the website for answer engines generative AI search platforms ensuring QBurst content remains discoverable as search models evolve)
• Oversight Social media initiatives ensure consistent brand presence across platforms)ollaborate with multiple internal stakeholders.