Senior Art Director, Multicultural Retail and Shopper Marketing

Company Description

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers.

Overview

We’re looking for a bilingual English/Spanish Senior Art Director with extensive experience in multicultural and/or Spanish-language print-focused retail and shopper marketing work to join our team!

In this role, you will sit squarely at the intersection of multicultural shopper marketing, visual design, and creative concepting with an emphasis on brand, consistency, and craft. In partnership with cross-functional production, copy, design, and creative teams, you will work directly with the client to provide strategic creative recommendations that align with the client’s brand objectives and budget.

You will concept and design production-ready POS, POP, and other print-focused assets in support of in-store retail and shopper marketing campaigns for our premier alcoholic beverage client that are on-brand and consistent with the cultural nuances of the target audience. You will oversee, manage, and art direct photoshoots to create visual images that pop and will stop people in their tracks. This is a role that blends hands-on design with creative concepting to deliver engaging, beautiful, high-impact work that is innovative, modern, on-brand, and culturally-relevant.

PLEASE NOTE: This is a hybrid role that can based out of either our Chicago office or our Fayetteville, Arkansas office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to one of those locations and willing to commit to a hybrid schedule.

ALSO NOTE: This role will require a candidate who is fully bilingual in English and Spanish.

Responsibilities

• Develop creative concepts that meet client business and brand objectives and strategies while staying on-brand and culturally appropriate to the target audience
• Create English-language, Spanish-language, and bilingual production-ready design assets and materials including POS/POP displays, banners, signage, and similar in-store, retail, and shopper campaign deliverables
• Extend and evolve general market shopper and retail marketing campaigns for a multicultural audience
• Manage creative process on an ongoing basis throughout all stages of production
• Engage in new business presentations and spec work for potential clients
• In conjunction with the Creative Director, support and/or own design execution from concept through delivery, ensuring accuracy, clarity, and polish at every step
• Partner with cross-functional teams including production, design, copy, and client stakeholders to bring designs to life
• Maintain rigorous attention to detail, QA-ing designs for visual accuracy, brand alignment, cultural nuance, and campaign consistency
• Present work clearly and confidently, articulating design rationale and tradeoffs
• Support multiple concurrent projects and campaigns while managing priorities, timelines, and feedback efficiently

Qualifications

• 3+ years of professional experience in art direction or design with a focus on multicultural and/or Spanish-language shopper marketing or retailer promotions within an advertising agency, in-house agency, or consultancy environment
• Bachelor's degree in graphic design or a similar field preferred; experience may be substituted
• Fully bilingual in both English and Spanish
• Prior experience designing and concepting for print-focused multicultural shopper marketing and retail campaigns including in-store, POS, POP, displays, banners, etc.
• Prior experience working within or alongside the alcoholic beverage industry preferred
• An understanding of cultural nuances associated with Hispanic, Latino, and Mexican-American audiences
• Experience art directing photoshoots and integrating high-end photography into marketing displays and materials
• Experience extending physical/in-store retail and shopper campaigns into the digital space preferred
• Advanced proficiency in Adobe Creative Suite; additional experience with 3d/rendering tools preferred
• An eye for high-end photography and design
• An understanding of the print production process (including substrates, die lines, etc) strongly preferred
• Comfort operating with a high level of ownership, autonomy, and accountability
• Ability to accept and synthesize feedback quickly while maintaining design integrity
• Experience working within a cross-functional, multi-disciplinary team on shopper-focused campaigns
• Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects
• A natural sense of urgency and an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals
• Flexible and adaptable with an ability to manage and prioritize multiple concurrent projects
• Highly collaborative but independently capable
• A portfolio showcasing multicultural and/or Spanish language print, in-store, retail, and shopper marketing campaigns and assets is REQUIRED and should be submitted at the time of application

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $66,785-$92,295 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be January 19, 2026.