Description

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit to learn more about our brands.

We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

We are seeking a dynamic and results-driven marketing leader to join our team. The ideal candidate has a strong background in e-commerce and a proven track record in customer acquisition. This role requires a creative and strategic thinker who can develop compelling campaigns, write persuasive copy, and execute high-performing digital marketing strategies. A deep understanding of Facebook Ad Manager and performance marketing is essential, along with the ability to analyze data and optimize creative for maximum impact. This individual must be able to articulate the reasoning behind marketing decisions and leverage insights to drive future growth. If you’re a high-powered innovator with strong instincts, leadership skills, and the ambition to scale brands, we want you to be part of our success.

PLEASE NOTE: Candidates must be local to or willing to relocate to the Calabasas area as we operate on a hybrid work model (3 days onsite, 2 remote)

What You’ll Do

Key Responsibilities

Creative Development & Oversight

Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
Establish and maintain creative guidelines that align with brand identity while optimizing for performance
Review and approve all ad creative before publication to ensure quality and effectiveness
Develop a consistent visual language that strengthens brand recognition while driving conversions

Performance Optimization

Analyze creative performance data to identify patterns and opportunities for improvement
A/B test creative elements (images, videos, copy, CTAs) to determine highest-converting combinations
Collaborate with the performance marketing team to optimize creative based on ROAS metrics
Develop creative that addresses specific funnel stages and customer pain points

Strategic Leadership

Translate business objectives and customer insights into compelling creative strategies
Stay current on platform-specific best practices and creative formats
Develop a content calendar aligned with seasonal trends and promotional campaigns
Balance short-term conversion goals with long-term brand building

Team Coordination

Work with product teams to understand features and benefits of our websites and apps and to select winning offers to promote
Collaborate with copywriters, designers, and media buyers to ensure cohesive campaigns
Provide clear creative briefs and constructive feedback to internal/external creative teams
Work with data analysts to understand customer behaviors that inform creative decisions
Educate broader marketing team on creative best practices for performance channels

Measurement & Reporting

Establish KPIs for creative performance (CTR, engagement rate, conversion rate)
Present creative insights and recommendations to leadership
Create reporting dashboards that showcase creative impact on business outcomes
Quantify the ROI of creative optimizations and improvements

Requirements

What You Should Have

Skills, Qualifications, and Requirements

Essential Experience

5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)
Proven track record optimizing e-commerce ad creative for conversion metrics (ROAS, CPA, CENTER)
Experience leading creative development for multiple product categories or campaigns simultaneously
Portfolio demonstrating successful performance-driven creative campaigns with measurable results
Background in visual design or art direction with a strong aesthetic sensibility

Technical Skills

Proficiency with design software (Adobe Creative Suite, Figma, Canva)
Understanding of digital ad specifications and best practices across platforms
Knowledge of A/B testing methodologies and creative optimization
Familiarity with marketing analytics platforms and performance data interpretation
Basic video editing capabilities or experience directing video content

Marketing Expertise

Deep understanding of direct response and performance marketing principles
Experience with e-commerce conversion funnels and customer journey mapping
Knowledge of consumer psychology and visual persuasion techniques
Ability to translate data insights into creative direction
Understanding of platform-specific creative requirements and best practices

Leadership & Collaboration

Experience providing clear creative direction to designers and content creators
Strong communication skills to articulate creative vision to stakeholders
Ability to balance creative integrity with performance requirements
Experience collaborating with cross-functional teams (paid media, analytics, brand)
Skill in managing creative resources efficiently to meet campaign deadlines

Strategic Thinking

Data-driven decision-making approach to creative development
Ability to identify trends and patterns in creative performance
Forward-thinking vision for evolving creative strategy based on results
Understanding of competitive landscape and differentiation strategies
Ability to connect creative decisions to business outcomes

What You Can Expect

Working Conditions

Work is performed in an office environment with low to moderate noise levels.
Position requires regular, continuous use of computer.
Position requires regular sitting and standing.
Position requires regular interaction with team members through the following methods: in-person, phone, WebEx, Slack, or email.
May require occasional travel.
This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).

Benefits

The compensation range for this position is $170,000 - $200,000 annual salary + bonus.

PlanetArt offers a comprehensive benefits package, including:

Health, Dental, and Vision Insurance
Life Insurance
401(k) with matching
Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
Employee Product Discounts

Qualifications

The ideal candidate has a strong background in e-commerce and a proven track record in customer acquisition
This role requires a creative and strategic thinker who can develop compelling campaigns, write persuasive copy, and execute high-performing digital marketing strategies
A deep understanding of Facebook Ad Manager and performance marketing is essential, along with the ability to analyze data and optimize creative for maximum impact
This individual must be able to articulate the reasoning behind marketing decisions and leverage insights to drive future growth
Essential Experience
5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)
Proven track record optimizing e-commerce ad creative for conversion metrics (ROAS, CPA, CENTER)
Experience leading creative development for multiple product categories or campaigns simultaneously
Portfolio demonstrating successful performance-driven creative campaigns with measurable results
Background in visual design or art direction with a strong aesthetic sensibility
Proficiency with design software (Adobe Creative Suite, Figma, Canva)
Understanding of digital ad specifications and best practices across platforms
Knowledge of A/B testing methodologies and creative optimization
Familiarity with marketing analytics platforms and performance data interpretation
Basic video editing capabilities or experience directing video content
Marketing Expertise
Deep understanding of direct response and performance marketing principles
Experience with e-commerce conversion funnels and customer journey mapping
Knowledge of consumer psychology and visual persuasion techniques
Ability to translate data insights into creative direction
Understanding of platform-specific creative requirements and best practices
Experience providing clear creative direction to designers and content creators
Strong communication skills to articulate creative vision to stakeholders
Ability to balance creative integrity with performance requirements
Experience collaborating with cross-functional teams (paid media, analytics, brand)
Skill in managing creative resources efficiently to meet campaign deadlines
Strategic Thinking
Data-driven decision-making approach to creative development
Ability to identify trends and patterns in creative performance
Forward-thinking vision for evolving creative strategy based on results
Understanding of competitive landscape and differentiation strategies
Ability to connect creative decisions to business outcomes
This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday)

Benefits

The compensation range for this position is $170,000 - $200,000 annual salary + bonus
PlanetArt offers a comprehensive benefits package, including:
Health, Dental, and Vision Insurance
Life Insurance
401(k) with matching
Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
Employee Product Discounts

Responsibilities

Creative Development & Oversight
Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
Establish and maintain creative guidelines that align with brand identity while optimizing for performance
Review and approve all ad creative before publication to ensure quality and effectiveness
Develop a consistent visual language that strengthens brand recognition while driving conversions
Performance Optimization
Analyze creative performance data to identify patterns and opportunities for improvement
A/B test creative elements (images, videos, copy, CTAs) to determine highest-converting combinations
Collaborate with the performance marketing team to optimize creative based on ROAS metrics
Develop creative that addresses specific funnel stages and customer pain points
Strategic Leadership
Translate business objectives and customer insights into compelling creative strategies
Stay current on platform-specific best practices and creative formats
Develop a content calendar aligned with seasonal trends and promotional campaigns
Balance short-term conversion goals with long-term brand building
Team Coordination
Work with product teams to understand features and benefits of our websites and apps and to select winning offers to promote
Collaborate with copywriters, designers, and media buyers to ensure cohesive campaigns
Provide clear creative briefs and constructive feedback to internal/external creative teams
Work with data analysts to understand customer behaviors that inform creative decisions
Educate broader marketing team on creative best practices for performance channels
Measurement & Reporting
Establish KPIs for creative performance (CTR, engagement rate, conversion rate)
Present creative insights and recommendations to leadership
Create reporting dashboards that showcase creative impact on business outcomes
Quantify the ROI of creative optimizations and improvements
Work is performed in an office environment with low to moderate noise levels
Position requires regular, continuous use of computer
Position requires regular sitting and standing
Position requires regular interaction with team members through the following methods: in-person, phone, WebEx, Slack, or email
May require occasional travel

Creative Director, Performance Marketing

Job Type