Job Level

Technical Leadership-T3

Job Description

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Global Senior Brand Manager (ACANA) to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

A strategic high-impact marketer who brings a strong global mindset, the Global Senior Brand Manager- ACANA brand will lead key brand building initiatives, from strategy to innovation, to in-market execution designed to accelerate growth across international markets.

Reporting to the Global VP Marketing – ACANA, will support the development of the global 5-year Growth Strategy, global brand P&L, and execute global deployment.

This is a highly visible role that works across a matrixed organization, partnering closely with regional teams, agency partners, and cross functional stakeholders. Working in close partnership with the global brand experience, global media, regional leadership, innovation, and insight teams. This leader is an experienced marketer with a strong business acumen, who creates consumer centric plans rooted in insights and knows how to effectively deploy them through the business and across the globe to deliver exceptional results.

Ultimately, this role delivers our compelling purpose – “a better world for pets.”

What a typical day looks like

Global Brand Custodian: Develop, effectively deploy, monitor and protect ACANA brand equity via the brand foundations toolkit. Including brand compass, food philosophy, brand meaning and story, visual ID, global range architecture, innovation pipeline, and communications. Nurturing a vibrant global brand community, representing the voice of the brand in all 80+ markets.

Global Growth Strategy and Planning: Support development of the ACANA brand 5 year growth strategy to ensure long term equity building, relevance, and growth across diverse markets. Anchor quality global growth levers using the Mars ‘expert’ growth model. Via this annual process, identify growth levers and build the business case to align the organization behind scale global opportunities.

Analytical rigor and business acumen: Through analytical rigor of global trends, category dynamics, competitive analysis, consumer insights, collation of regional growth opportunities, and core business acumen, provide insights and recommendations to senior leadership on global opportunities and challenges. Build expertise in translating data into global growth levers through the Mars ‘Expert’ Growth Model. The role is critical in driving profitable growth and ensures that deployment of growth opportunities align with the CHAMPION strategic objectives, thus fostering coherence and synergy across our global enterprise.

Create and deploy Global creative that elevate brand storytelling, inspires regional execution, and upholds creative standards. Lead agency partners, internal creative team, and media planning team to deliver breakthrough creative and data driven marketing.

Collaborate across global, regional, and local teams to ensure relevant cohesive brand building efforts and adaptation of executions to fit market needs.

Lead global portfolio management and range architecture define the optimal product assortment across regions, ensuring strategic alignment with brand positioning and pricing strategy. Drive portfolio efficiency while creating a compelling value proposition and maximizing profitability.

Drive innovation strategy and pipeline: Partnering with the innovations team, R&D, insights, and regions to identify consumer rooted breakthrough innovation.

Mars Five Principles: Live and exemplify the Five Principles of Mars, Inc. within self and team.

What you'll bring

Minimum 8 -10 years of brand management experience in a Global CPG or consumer facing organization
Demonstrated success in leading global brands, innovation pipelines, and marketing campaigns.
Strong analytical skills, strategic thinking, consumer insight interpretation and business acumen.
Proven ability to build trust, develop and leverage relationships to influence stakeholders across geographies, cultures, and functions.
Experience managing agencies and complex project workstreams across markets.
Agile, solution-oriented mindset with comfort navigating ambiguity and change.
Excellent written, verbal, storytelling and presentation skills
Eagerness to stay up to date on the latest brand trends in the US and globally, especially in the pet world
Team player with attention to detail, enthusiasm, curiosity, and organization skills.
Extensive project management skills and cross-functional leadership.
Pet owner preferred
Bachelor’s degree in Marketing or business or a related field is required; MBA preferred
If not based in Colorado, periodic travel to Colorado corporate office will be required

What the role offers

Opportunity to shape a global brand with meaningful impact.
High visibility within a dynamic and results driven marketing organization.
A culture that values bold thinking, consumer obsession, high standards, & cross functional collaboration.
Career growth within a global company.

What can you expect from Champion?

Safety: A strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
Earnings: $150,000-$170,000 USD annual salary, annual bonus eligibility, and 401k with company matching.
Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs.
Continuing Education: In house & online learning & development, as well as an education assistance program.
Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
Other Perks: Free bag of premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

Skills

Action Planning, Analyze Current State, Commercial Acumen, Customer and Market Analysis, Customer-Focused, Data Collection and Analysis, Data Control, Define Future State, Questions Strategically

Competencies

Business Insight, Cultivates Innovation, Drives Results, Manages Complexity, Optimizes Work Processes, Strategic Mindset

The base pay range for this position at commencement of employment is expected to be between the range listed above, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

Qualifications

Minimum 8 -10 years of brand management experience in a Global CPG or consumer facing organization
Demonstrated success in leading global brands, innovation pipelines, and marketing campaigns
Strong analytical skills, strategic thinking, consumer insight interpretation and business acumen
Proven ability to build trust, develop and leverage relationships to influence stakeholders across geographies, cultures, and functions
Experience managing agencies and complex project workstreams across markets
Agile, solution-oriented mindset with comfort navigating ambiguity and change
Excellent written, verbal, storytelling and presentation skills
Eagerness to stay up to date on the latest brand trends in the US and globally, especially in the pet world
Team player with attention to detail, enthusiasm, curiosity, and organization skills
Extensive project management skills and cross-functional leadership
If not based in Colorado, periodic travel to Colorado corporate office will be required
Action Planning, Analyze Current State, Commercial Acumen, Customer and Market Analysis, Customer-Focused, Data Collection and Analysis, Data Control, Define Future State, Questions Strategically

Benefits

Career growth within a global company
Safety: A strong commitment to ensure all people are provided with a safe, healthy and respectful environment
Earnings: $150,000-$170,000 USD annual salary, annual bonus eligibility, and 401k with company matching
Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs
Continuing Education: In house & online learning & development, as well as an education assistance program
Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere
Other Perks: Free bag of premium pet food each month
The base pay range for this position at commencement of employment is expected to be between the range listed above, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience
The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits

Responsibilities

Reporting to the Global VP Marketing – ACANA, will support the development of the global 5-year Growth Strategy, global brand P&L, and execute global deployment
This is a highly visible role that works across a matrixed organization, partnering closely with regional teams, agency partners, and cross functional stakeholders
Global Brand Custodian: Develop, effectively deploy, monitor and protect ACANA brand equity via the brand foundations toolkit
Analytical rigor and business acumen: Through analytical rigor of global trends, category dynamics, competitive analysis, consumer insights, collation of regional growth opportunities, and core business acumen, provide insights and recommendations to senior leadership on global opportunities and challenges
Build expertise in translating data into global growth levers through the Mars ‘Expert’ Growth Model
Create and deploy Global creative that elevate brand storytelling, inspires regional execution, and upholds creative standards
Lead agency partners, internal creative team, and media planning team to deliver breakthrough creative and data driven marketing
Collaborate across global, regional, and local teams to ensure relevant cohesive brand building efforts and adaptation of executions to fit market needs
Lead global portfolio management and range architecture define the optimal product assortment across regions, ensuring strategic alignment with brand positioning and pricing strategy
Drive portfolio efficiency while creating a compelling value proposition and maximizing profitability
Drive innovation strategy and pipeline: Partnering with the innovations team, R&D, insights, and regions to identify consumer rooted breakthrough innovation
Opportunity to shape a global brand with meaningful impact
High visibility within a dynamic and results driven marketing organization

Global Senior Brand Manager (ACANA)

Job Type