Senior Vice President of Marketing

Senior Vice President, Marketing

The Senior Vice President of Marketing is responsible for leading the development, implementation and execution of the Live! Hospitality and Entertainment, Cordish Living, Spark Coworking, and related businesses’ marketing strategy. This position will specialize in creating and implementing the organization's short and long-range marketing approach and change management activities. Through leading and managing the corporate marketing team, and providing functional marketing leadership to the field marketing team, the SVP Marketing plays a critical leadership role in the supporting the achievement of the company’s revenue, and overall financial performance objectives.

Essential Duties and Responsibilities

• Lead the company’s marketing efforts, with a keen focus on digital and marketing technology, including website, social media, SEO, email, loyalty and related initiatives.
• Develop, manage, and deliver breakthrough digital marketing solutions that grow system-wide traffic and revenue for Live! Hospitality and Entertainment, including Live! Districts & standalone concepts, Spark Coworking, and Cordish Living.
• Guide the growth and performance of Live! hospitality and corporate marketing team. Communicate job expectations and manage team member performance.
• Provide marketing subject matter expertise and leadership to the field marketing team. Lead corporate/field cross functional marketing team meetings and ensure alignment with the company’s overall marketing objectives, standards and procedures and achievement of revenue goals.
• Develop and manage the digital marketing budget, ensuring achievement of annual budget goals.
• Oversee all digital marketing content, including social, online and related media.
• Partner with Cordish Gaming Digital Marketing Leadership to develop and implement cross-company digital marketing solutions across all Cordish related business channels.
• Develop, implement, measure, and refine digital marketing solutions to maximize business results.
• Develop and present high-quality recommendation and deliverables for executive level consumption and contribute to associated strategy and execution discussions.
• Lead with the highest level of integrity and accountability in all business dealings; serve as a role model for excellence. Follow through on all commitments.
• Build and sustain positive relationships with all stakeholder communities, including team members, guests, partners, and the communities in which we operate. Serves as an ambassador of Live! to all stakeholder groups.
• Prioritize and reinforce teamwork, mutual cooperation, respect and accountability as hallmarks of business performance; manage emotion, preserve equity and cooperation, and resolve conflict as needed.
• Perform related duties as required.

Qualifications

• Minimum 15+ years marketing leadership experience in a high- quality hospitality company.
• Exceptional leadership, management, and analytical skills with a proven ability to deliver superior financial performance and return on shareholder value.
• Must display commitment to routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Strong communication skills, both oral and written.
• Bachelor’s Degree in business or related field.
• Ability to travel up to 50% of working time.

Compensation: The compensation for this position is $200,000 - $250,000 annually + bonus. Eligible employees are entitled to a comprehensive benefits package following the required eligibility period, which includes:

• Health, dental, and vision insurance
• Personal and vacation time
• 401(k) plan with employer match

This position is based in our Baltimore, MD office. Relocation is provided.

The Cordish Companies/Live! are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.