eCornell Chief Marketing Officer (Remote)

Compensation

While the system displays a lower range, this position has been approved for a base salary range of $200,000 - $265,000.

The Opportunity

eCornell's Chief Marketing Officer leads marketing strategy and drives sustainable growth across Cornell's online and executive education programs. This senior leader will be responsible for developing and executing integrated marketing initiatives that elevate Cornell's position in professional education, strengthen enrollment pipelines, and reinforce our brand as a leader in digital and hybrid learning.

This role demands a strong grasp of both B2B and B2C marketing within a premium education context. The position also supports marketing efforts related to eCornell's social impact programs.

We're looking for someone who is both strategic and hands-on, someone who connects business goals with product direction and brand vision to create compelling, results-driven campaigns. The ideal candidate will be curious, open-minded, and action-oriented, with a proven ability to build influence and momentum within a matrixed organization.

This is an opportunity to make a significant mark with a world-class brand . At eCornell, you'll guide marketing for one of the most successful and fast-growing online learning organizations. You will work within a respected Ivy League institution that operates with entrepreneurial energy and purpose. This highly visible role shapes strategy, messaging, and marketing innovation across executive education, corporate partnerships, social impact, and online master's programs. If you thrive in fast-paced, mission-driven environments and want your work to have a global impact, we'd love to hear from you!

As eCornell's Chief Marketing Officer, you will be responsible for:

Strategic Leadership

Develop and implement marketing strategies aligned with eCornell's mission and growth goals

Lead brand strategy and positioning in the competitive executive education market

Drive innovation across digital and traditional channels

Collaborate with executive leadership on strategy development and alignment

Build relationships with stakeholders across Cornell University

Ensure alignment with Cornell's institutional brand

Marketing Operations

Oversee digital marketing, content strategy, brand management, and analytics

Lead integrated campaigns across paid, owned, and earned media

Manage a $25M marketing budget and optimize ROI

Guide pricing and go-to-market strategies for premium programs

Create clear value propositions for individual and enterprise clients

Digital Marketing & Technology

Drive excellence across SEO, PPC, email, social, and content marketing

Oversee the marketing tech stack and data analytics infrastructure

Lead CRM and marketing automation strategies

Improve conversion rates and user experience

Implement advanced tracking and attribution for customer journeys

Corporate & Executive Education

Develop targeted campaigns for C-suite and executive audiences

Build thought leadership platforms in collaboration with faculty

Design marketing strategies for high-value offerings ($5K-$50K+)

Team Leadership

Build and mentor a high-performing, cross-functional team

Foster collaboration with Sales, Product, Technology, and Academic partners

Establish KPIs and performance metrics

Manage agency and vendor relationships

Support a culture of accountability and innovation

What You'll Need to Apply for Consideration

Required: Resume and cover letter describing your interest in the role and how your experience aligns with eCornell's goals.

Recommended: One to two samples of a campaign strategy (PDF slide, PDF or Word one-pager, or live link)

A messaging framework or creative brief

What You Bring

Bachelor's degree and 7 to 10 years of relevant experience or equivalent combination

Proven track record in marketing premium education or professional services

Experience marketing to executive-level audiences and corporate clients

Strong digital marketing expertise and data-driven decision-making capabilities

Experience in building and scaling marketing operations

Demonstrated success in driving enrollment growth and revenue generation

Excellence in strategic planning and execution

Strong leadership and team development capabilities

You'll Stand Out if You Also Demonstrate

Innovation mindset and ability to drive digital transformation

Strong analytical and problem-solving skills

Excellence in cross-functional collaboration

Deep understanding of higher education and executive education landscape

Strong communication and presentation skills

Change management experience

Results-oriented with entrepreneurial spirit

Diplomatic approach to stakeholder management

Understanding of both online and in-person executive education delivery models

Experience successfully optimizing web properties to deliver on key business metrics

Rewards and Benefits

This position is based in Ithaca, New York, however, the successful applicant may perform this role remotely anywhere within the United States. Employees who work remotely may receive multiple W-2 Forms depending on their work location.

The New York Convenience of employer guidelines require New York State individual tax reporting and withholding for this position. Additional individual state income tax filings may also be required if working temporarily outside of New York State.

Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability.

Visa sponsorship is not available for this position.

University Job Title

Communication Mgr II Job Family

Communications/Marketing Level

H Pay Rate Type

Salary Pay Range

$128,379.00 - $156,907.00 Remote Option Availability:

Remote Company

Endowed Contact Name

Tracy Faunce Job Titles and Pay Ranges

Non-Union Positions

Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

Prior relevant work or industry experience

Education level to the extent education is relevant to the position

Unique applicable skills

Academic Discipline

Union Positions

Current Employees

Online Submission Guidelines

Employment Assistance

Notice to Applicants

EEO Statement

Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of "... any person ... any study." No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans' Readjustment Assistance Act (VEVRRA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

2025-06-06

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Qualifications

We're looking for someone who is both strategic and hands-on, someone who connects business goals with product direction and brand vision to create compelling, results-driven campaigns
The ideal candidate will be curious, open-minded, and action-oriented, with a proven ability to build influence and momentum within a matrixed organization
Required: Resume and cover letter describing your interest in the role and how your experience aligns with eCornell's goals
Recommended: One to two samples of a campaign strategy (PDF slide, PDF or Word one-pager, or live link)
A messaging framework or creative brief
Bachelor's degree and 7 to 10 years of relevant experience or equivalent combination
Proven track record in marketing premium education or professional services
Experience marketing to executive-level audiences and corporate clients
Strong digital marketing expertise and data-driven decision-making capabilities
Experience in building and scaling marketing operations
Demonstrated success in driving enrollment growth and revenue generation
Excellence in strategic planning and execution
Strong leadership and team development capabilities
You'll Stand Out if You Also Demonstrate:
Innovation mindset and ability to drive digital transformation
Strong analytical and problem-solving skills
Excellence in cross-functional collaboration
Deep understanding of higher education and executive education landscape
Strong communication and presentation skills
Change management experience
Results-oriented with entrepreneurial spirit
Diplomatic approach to stakeholder management
Experience successfully optimizing web properties to deliver on key business metrics
Prior relevant work or industry experience
Education level to the extent education is relevant to the position

Benefits

While the system displays a lower range, this position has been approved for a base salary range of $200,000 - $265,000
Manage a $25M marketing budget and optimize ROI
Design marketing strategies for high-value offerings ($5K-$50K+)
$128,379.00 - $156,907.00 Remote Option Availability:
Noted pay ranges reflect the potential pay opportunity for each job profile

Responsibilities

This senior leader will be responsible for developing and executing integrated marketing initiatives that elevate Cornell's position in professional education, strengthen enrollment pipelines, and reinforce our brand as a leader in digital and hybrid learning
This role demands a strong grasp of both B2B and B2C marketing within a premium education context
The position also supports marketing efforts related to eCornell's social impact programs
Develop and implement marketing strategies aligned with eCornell's mission and growth goals
Lead brand strategy and positioning in the competitive executive education market
Drive innovation across digital and traditional channels
Collaborate with executive leadership on strategy development and alignment
Build relationships with stakeholders across Cornell University
Ensure alignment with Cornell's institutional brand
Marketing Operations
Oversee digital marketing, content strategy, brand management, and analytics
Lead integrated campaigns across paid, owned, and earned media
Guide pricing and go-to-market strategies for premium programs
Create clear value propositions for individual and enterprise clients
Oversee the marketing tech stack and data analytics infrastructure
Lead CRM and marketing automation strategies
Improve conversion rates and user experience
Implement advanced tracking and attribution for customer journeys
Corporate & Executive Education
Develop targeted campaigns for C-suite and executive audiences
Build thought leadership platforms in collaboration with faculty
Build and mentor a high-performing, cross-functional team
Foster collaboration with Sales, Product, Technology, and Academic partners
Establish KPIs and performance metrics
Manage agency and vendor relationships
Support a culture of accountability and innovation
Understanding of both online and in-person executive education delivery models

eCornell Chief Marketing Officer (Remote)

Job Type