[Remote] Director, Hotel Level Marketing - Creative Strategy

Note: The job is a remote job and is open to candidates in USA. Hilton is a leading global hospitality company with a diverse portfolio of world-class brands. The Director of Hotel Level Marketing - Creative Strategy will support Hilton's marketing and creative efforts to ensure hotels capture brand-aligned digital assets and improve marketing performance.

Responsibilities

• Partner on hotel content capture to help ensure quality of content is fit for media use
• Lead development of training/enablement materials
• Hotel Level creative testing and optimization
• Craft compelling narratives that align with brand positioning and drive engagement
• Identify agency partners for content capabilities within HLM Platform
• Work with Marketing team to ensure hotel needs are met in creative briefing process for Enterprise hotel shoots
• Work in a matrixed environment to ensure hotel creative needs are met
• Help to ensure website governance and guardrails are in place and provide guidance back to properties
• Performance and storytelling of hotel level content impact
• Ensuring appropriate training and processes exist for hotels around content
• Advocating to the Enterprise for the hotel needs

Skills

• Ten (10) years of work experience in content strategy, brand marketing, or creative leadership
• Proven experience managing multi-channel content strategies, with an eye for creative effectiveness
• Demonstrated success in leading teams and collaborating with senior stakeholders
• Travel up to 30%
• Cross-Functional Collaboration
• Experience translating business objectives into actionable content strategies
• Strong understanding of hospitality, travel, or lifestyle brands

Benefits

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Medical and prescription drug coverage
• Dental coverage
• Vision coverage
• Life insurance
• Short-and long-term disability insurance
• Access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount
• A 401(k) savings plan
• 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment
• Up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents
• 10 paid holidays and 2 floating holidays throughout the year
• Up to 5 bereavement days
• Flexible spending accounts
• A health savings account
• An employee assistance program
• Access to a care coordination program (“Wellthy”)
• A legal services program
• An educational assistance program
• Adoption assistance
• A backup childcare program
• Pre-tax commuter benefit
• Our travel discount

Company Overview

• Hilton is a hospitality company, owns luxury and full-service hotels and resorts, and focused-service hotels. It was founded in 1919, and is headquartered in Mclean, Virginia, USA, with a workforce of 10001+ employees. Its website is https://www.hilton.com/en/.