Revenue Growth Manager

Revenue Growth Manager

Location: On-site

Department: Sales Strategy

Reports to: Sr. Director, Sales Strategy and Category Insights

Role Overview

The Revenue Growth Manager is responsible for driving profitable revenue growth by optimizing pricing, promotion, trade spending, and portfolio mix across customers and channels for the Java House, SlimFast or Splenda brand portfolios across all categories.

This role partners closely with Field Sales, Sales Finance, Marketing, and Category Management to ensure commercial execution aligns with long-term growth and margin objectives.

The ideal candidate combines strong analytical capability with strong business finance acumen, enabling data-driven decision making while effectively challenging and supporting the Sales organization.

Key Responsibilities

Pricing & Architecture

• Develop and maintain pricing strategies by channel and customer
• Manage price ladders and gaps across brands, SKUs, and pack sizes
• Support innovation pricing and launch economics

Promotion & Trade Spend Optimization

• Design promo guardrails (depth, frequency, mechanics)
• Analyze promotion effectiveness and ROI
• Identify and reduce trade-spend inefficiencies
• Partner with Sales to optimize customer-specific promo strategies
• Support annual trade budget planning

Mix & Portfolio Management

• Analyze product, pack, and channel mix
• Identify margin expansion opportunities
• Support assortment rationalization and pack-price optimization
• Define and determined ways to avoid channel conflict in an omnichannel setting

Financial & Performance Analysis

• Work with Sales Finance to optimize net revenue and margin bridges
• Track price and promotional compliance, discounting, and revenue leakage
• Develop scenario models to support commercial decision-making
• Monitor performance vs. plan and identify corrective actions

Cross-Functional Collaboration

• Partner with Sales Planning to ensure forecasts align with RGM guardrails
• Work with Finance on budgeting, forecasting, and margin targets
• Collaborate with Marketing on promo mechanics and innovation strategy
• Support Sales with insights for Joint Business Planning (JBP) and line reviews

Key Deliverables

• Pricing and promotion guidelines
• Trade spend ROI analyses
• Price-pack architecture recommendations
• Revenue and margin growth scenarios
• Executive-ready insights and presentations

Qualifications

Required

• Bachelor’s degree in Business, Finance, Economics, or related field
• 5–8 years of experience in CPG, preferably in Revenue Management, Commercial Finance, or Analytics
• Strong analytical and financial modeling skills
• Advanced technical data analytics proficiency (Power BI, Tableau, or similar a plus)
• Ability to influence cross-functional stakeholders
• Experience working with trade promotion management systems
• Experience working with syndicated data (NIQ, Circana, etc.)

Preferred

• MBA or advanced degree
• Experience across multiple channels (Grocery, Mass, Club, Convenience, e-commerce)
• Familiarity with pricing elasticity and promo analytics
• Experience supporting innovation launches
• Experience with Telus TPM/TPO strongly preferred

Competencies & Attributes

• Strategic thinker with a strong financial mindset
• Comfortable challenging assumptions and influencing without authority
• Ability to balance short-term sales needs with long-term profitability
• Strong communication and storytelling skills
• Detail-oriented with executive-level perspective