Marketing Manager

Description

H&C Animal Health is hiring a Marketing Manager. The Marketing Manager will provide strategic direction and execution for H&C brands. This position requires strong decision-making and collaboration skills, analytical skills, attention to detail, and the ability to juggle multiple responsibilities and projects while meeting deadlines. This role balances brand-building (60%) and performance marketing (40%), driving both long-term brand equity and near-term commercial results.

Essential Duties and Responsibilities include the following. Other duties may be assigned:

• Responsible for developing brand strategies, developing long-term brand growth and expansion, implementing brand plans, and using various data to drive volume and profitability.
• Lead brand commercialization from inception to in-market execution and activation, including positioning, packaging, media, creative development, and agency management
• Identify market opportunities, research, and analyze consumer behavior, relevant industry trends, market needs, and new and unique opportunities for business growth
• Collaborate with cross-functional team on pricing, forecast, go-to-market strategies, and supply chain
• Partner with the sales team to grow relationships and collaboratively develop programs that drive sales and cohesive messaging
• Oversee the creation of promotional materials and content
• Manage digital marketing initiatives (social media, email, SEO)
• Analyze campaign performance and prepare reports
• Plan and execute events, trade shows, or webinars
• Support product launches and promotions
• Develop goals and measure ROI against key marketing programs and campaigns

Qualification Required

• Bachelor’s degree in marketing, business, or related field
• 3+ years of applicable CPG experience (or comparable experience)
• Basic understanding of regulated industries
• Ability to move between strategic thinking and tactical execution
• Self-starter with an entrepreneurial spirit with strong communication skills
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns, as well as Google Analytics, CRM
• Project Management Experience

Pluses

• Pet owner!
• Have pet or animal health experience
• Work in a small company
• Experience with graphic design or video production
• Knowledge of specific industry trends

Benefits

Pay range and compensation package - This position is eligible for company benefits including but not limited to medical, dental and vision coverage, life and short-term and long-term disability coverage, paid time off, 401K participation and company match, and more. The pay range for the position is $90,000-$125,000 based on experience.

Equal Opportunity Statement - CLA and H&C Animal Health is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

About H&C