Digital Performance Manager

**About GIANT Creative**

GIANT Creative is Canada’s premier full-service marketing agency, known for blending data-driven strategies with unforgettable creative. We build performance first campaigns rooted in storytelling, design, and tech that deliver GIANT results.

Our growing roster of client-partners includes top tier brands like McDonald’s Canada, Dainty Rice, Tourism London, Ellis Don, Casey’s Kitchens, Voyago, Lac-Mac, Country Towne, UROSPOT and many more

• *The Role: Digital Performance Manager**

As GIANT’s Digital Performance Manager, you will be a central force driving strategy, innovation, and execution across all digital marketing channels and platforms. This role sits at the intersection of performance strategy, AI integration, technical oversight, team leadership and client management.

You must be both a leader and a hands on strategist capable of translating data and digital architecture into tangible growth results. You will work cross functionally to drive integration across paid media, SEO, analytics, and the broader MarTech stack.

In addition, you will serve as the primary client-facing lead for accounts that align with your area of focus. This includes owning the overall digital performance strategy, acting as the senior day to day contact for key stakeholders, and ensuring alignment between client objectives and campaign execution. You’ll work in close partnership with clients to deepen relationships, identify growth opportunities, and ensure client satisfaction at every touchpoint.

As a leader at GIANT, you are expected to uphold the company’s guiding principles:

• Duty of Care: Lead with intention, diligence, and empathy.
• Duty of Loyalty: Prioritize the agency’s mission and client success above all.
• Duty of Obedience: Ensure all activities comply with applicable laws and GIANT’s ethical standards.

What You’ll Be Responsible For

• Digital Strategy & Leadership_
• Guide strategic direction on new and existing accounts, ensuring all activity ties back to client KPIs.
• Act as a thought leader internally and externally bringing new ideas, emerging tools, and forward-thinking strategy to the table.
• Performance Campaign Oversight_
• Oversee day to day execution of digital campaigns, ensuring timely delivery, high quality, and performance excellence.
• Monitor campaign KPIs and adjust tactics based on performance data and client feedback.
• Ensure creative, media, and technical teams are aligned on campaign needs and timelines.
• Client-Facing & Account Management_
• Act as a senior client lead, fostering trusted relationships with key stakeholders while proactively identifying and recommending strategic improvements.
• Present campaign strategies, insights, and performance reports to clients in a clear, compelling manner.
• Collaborate with account & sales team members to develop growth strategies for clients and identify upsell/cross-sell opportunities.
• Team & Project Leadership_
• Manage, mentor, and grow a high-performing digital team.
• Collaborate with operations to set team priorities, build effective resourcing plans, and streamline delivery processes for scalable growth.
• Foster a culture of experimentation, collaboration, and results-oriented thinking.
• Analytics, Reporting & Innovation_
• Leverage analytics platforms to assess campaign impact and optimize media spend.
• Translate complex data into actionable business insights for internal teams and clients.
• Stay ahead of platform changes, consumer behaviors, and tech innovations to keep GIANT at the forefront.
• Agency Growth & Collaboration_
• Participate in business development activities including strategy for proposals and new business pitches.
• Work cross-functionally with creative, brand, and project teams to deliver fully integrated campaigns.
• Contribute to agency thought leadership and process improvements.
• AI Integration_
• Proactively explore and integrate AI tools to drive day-to-day workflow efficiencies.
• Adopt an AI-first mindset when optimizing internal processes and performance strategies to deliver stronger, faster results for clients.
• *What You Bring**
• Experience & Background_
• 5+ years in digital marketing with 3+ years in a leadership or senior strategic role (agency experience preferred).
• Proven experience presenting to clients, leading strategy, and owning client success.
• Deep knowledge of key performance platforms including:
• Google Ads (Search, Display, Performance Max)
• Meta Ads Manager (Facebook/Instagram)
• LinkedIn Ads
• GA4 & Looker Studio
• Active Campaign, HubSpot or other marketing automation tools
• SEMrush, Ahrefs or equivalent SEO tools
• Familiarity with CRM, conversion tracking, and tag management (Google Tag Manager preferred).
• Experience implementing A/B testing frameworks and conversion rate optimization initiatives.
• Experience building performance dashboards and reports that are both strategic and executive-ready.
• Experience working in or alongsi