Digital Marketing Operations Manager

Geopaq Logic is seeking a Digital Marketing Operations Manager to enhance their marketing operations. The role involves managing B2B SaaS marketing initiatives, ensuring campaigns are executed on time, and utilizing analytics tools to drive decision-making.

Responsibilities

• 5–8 years in B2B SaaS marketing operations or similar tech-driven roles
• Understanding of freight operations (dispatch, brokerage, AR/AP, compliance) is a big plus
• Strong HubSpot skills: workflows, routing, automations, reporting, scoring, and segmentation
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads KPIs and structure
• Strong analytics background using GA4, Looker Studio, SEMrush, and campaign reporting tools
• Experience with email automation in HubSpot + Active Campaign
• Familiarity with SmartLead.ai or similar outbound/sequencing tools
• Ability to leverage AI for workflow automation, reporting, content assist, and process scaling
• High attention to detail - especially with creative QA and message accuracy
• Experience working with dev/product teams on UAT, updates, and technical workflows to stay up to date with new product initiatives
• Prior TMS, freight tech, or logistics technology experience
• Experience improving inbound demo flows and lead-to-meeting conversions
• Experience implementing CRO testing frameworks
• Marketing operations become smoother, more predictable, and more automated
• Campaigns ship cleanly - on time, on brand, and fully coordinated
• Reporting is accurate, consistent, and tells decision-ready stories to C-Level Leadership & Stakeholders
• Lead quality improves; CPL and friction across the funnel decrease
• Sales, product, and marketing stay aligned because the ops engine is clean and organized
• AI and automation remove manual load from the team and speed up execution

Skills

• 5–8 years in B2B SaaS marketing operations or similar tech-driven roles
• Understanding of freight operations (dispatch, brokerage, AR/AP, compliance) is a big plus
• Strong HubSpot skills: workflows, routing, automations, reporting, scoring, and segmentation
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads KPIs and structure
• Strong analytics background using GA4, Looker Studio, SEMrush, and campaign reporting tools
• Experience with email automation in HubSpot + Active Campaign
• Familiarity with SmartLead.ai or similar outbound/sequencing tools
• Ability to leverage AI for workflow automation, reporting, content assist, and process scaling
• High attention to detail - especially with creative QA and message accuracy
• Experience working with dev/product teams on UAT, updates, and technical workflows to stay up to date with new product initiatives
• B2B,SAAS: 6 years (Required)
• Social media: 4 years (Required)
• Prior TMS, freight tech, or logistics technology experience
• Experience improving inbound demo flows and lead-to-meeting conversions
• Experience implementing CRO testing frameworks
• Marketing operations become smoother, more predictable, and more automated
• Campaigns ship cleanly - on time, on brand, and fully coordinated
• Reporting is accurate, consistent, and tells decision-ready stories to C-Level Leadership & Stakeholders
• Lead quality improves; CPL and friction across the funnel decrease
• Sales, product, and marketing stay aligned because the ops engine is clean and organized
• AI and automation remove manual load from the team and speed up execution

Company Overview

• Geopaq Logic is a premier IT Consulting and Services firm specializing in Information Technology solutions. It was founded in 2014, and is headquartered in Irvine, California, USA, with a workforce of 51-200 employees. Its website is https://www.geopaqlogic.com.