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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Are you ready to make a significant impact on one of the most recognized media brands in the world? Gannett / USA TODAY NETWORK is seeking a dynamic and passionate Brand Marketing Manager to join our innovative Brand Marketing + Creative Studio. This pivotal role sits at the heart of our cross-functional teams, driving our brand strategy and spearheading initiatives that forge authentic connections with our audience.

As a Brand Marketing Manager, you will be a key player in shaping the future of our brand. You will be responsible for developing and executing groundbreaking brand, acquisition, and engagement campaigns that drive audience growth for USA TODAY and our newly developed national media brands within the USA TODAY Network (including the recently launched true crime product, WITNESS). Your expertise in brand strategy and management will be crucial in creating the next big breakthrough in brand campaigns and enhancing the consumer experience.

Why This Role is Exciting

Strategic Impact: You will be responsible for driving the brand strategy for our campaigns, directly influencing audience growth and brand perception.
Creative Leadership: Lead the creative process from brief creation to in-market optimization, working with both internal teams and external agencies to bring your vision to life.
Collaborative Environment: Engage with cross-functional teams, including editorial, product, lifecycle, national growth, and marketing operations to ensure our brand strategy is seamlessly integrated into all marketing efforts.
Innovative Projects: Drive end-to-end campaign orchestration, from establishing brand and media strategies to briefing creative teams and ensuring effective measurement and reporting.
Brand Advocacy: Serve as our brand ambassador, sharing and teaching our brand story across the network.

Your Responsibilities

Implement marketing campaigns around a dedicated content business line, driving key business and customer metrics in coordination with larger cross-functional teams.
Assist in developing strong integrated marketing plans across digital and traditional platforms.
Drive the creative process from brief creation to in-market optimization with internal and agency partners around our marketing campaigns.
Lead conversations with external creative/media agencies and internal teams to ensure brand strategy drives integrated marketing campaigns.
Drive end-to-end campaign orchestration to launch brand and content marketing campaigns; brief the creative team, and traffic assets, and ensure measurement and reporting are in place.
Develop creative briefs for projects and campaigns that translate business problems into creative strategies, inspiring messaging, and creative direction rooted in strategic consumer insights.

What You Bring

3-5 years of experience in a brand marketing function at a publisher/brand or as a brand strategist in a brand/creative agency.
Proven success in driving brand strategy and supporting consumer campaigns.
Creative problem-solving skills and experience using insights to drive campaign performance.
Excellent project management skills and experience managing complex, collaborative projects with multiple stakeholders.
Ability to build strong relationships with internal stakeholders from creative, editorial/content, product, sales, and growth marketing teams.

Join us and be a part of a team that values creativity, collaboration, and a commitment to excellence. Together, we will shape the future of media and create lasting connections with our audience.

The annualized base salary for this role will range between $80,000 and $100,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Qualifications

3-5 years of experience in a brand marketing function at a publisher/brand or as a brand strategist in a brand/creative agency
Proven success in driving brand strategy and supporting consumer campaigns
Creative problem-solving skills and experience using insights to drive campaign performance
Excellent project management skills and experience managing complex, collaborative projects with multiple stakeholders
Ability to build strong relationships with internal stakeholders from creative, editorial/content, product, sales, and growth marketing teams

Benefits

Strategic Impact: You will be responsible for driving the brand strategy for our campaigns, directly influencing audience growth and brand perception
The annualized base salary for this role will range between $80,000 and $100,000

Responsibilities

As a Brand Marketing Manager, you will be a key player in shaping the future of our brand
You will be responsible for developing and executing groundbreaking brand, acquisition, and engagement campaigns that drive audience growth for USA TODAY and our newly developed national media brands within the USA TODAY Network (including the recently launched true crime product, WITNESS)
Your expertise in brand strategy and management will be crucial in creating the next big breakthrough in brand campaigns and enhancing the consumer experience
Creative Leadership: Lead the creative process from brief creation to in-market optimization, working with both internal teams and external agencies to bring your vision to life
Collaborative Environment: Engage with cross-functional teams, including editorial, product, lifecycle, national growth, and marketing operations to ensure our brand strategy is seamlessly integrated into all marketing efforts
Implement marketing campaigns around a dedicated content business line, driving key business and customer metrics in coordination with larger cross-functional teams
Assist in developing strong integrated marketing plans across digital and traditional platforms
Drive the creative process from brief creation to in-market optimization with internal and agency partners around our marketing campaigns
Lead conversations with external creative/media agencies and internal teams to ensure brand strategy drives integrated marketing campaigns
Drive end-to-end campaign orchestration to launch brand and content marketing campaigns; brief the creative team, and traffic assets, and ensure measurement and reporting are in place
Develop creative briefs for projects and campaigns that translate business problems into creative strategies, inspiring messaging, and creative direction rooted in strategic consumer insights

Brand Marketing Manager, National + New Products

Job Type