U.S. Marketing Specialist

As part of our global growth strategy, FotoFinder is expanding in the U.S.

We’re excited to welcome a U.S. Marketing Specialist to our Global Marketing Team. This role is a key regional position focused on driving and executing marketing activities across the United States, in close alignment with our global headquarters in Europe.

FotoFinder Systems, Inc. is based in Columbia, Maryland, where our U.S. operations play an important role in supporting customers and strengthening our market presence across North America.

About the Role

As the U.S. Marketing Specialist, you’ll be the regional marketing lead responsible for driving localized strategies, executing campaigns, supporting events and lead generation, and ensuring alignment with our global brand and standards. You’ll partner closely with Sales and Global Marketing to deliver high-quality marketing initiatives that accelerate growth and build strong customer engagement.

This role offers a mix of strategic involvement and hands-on execution — ideal for someone who enjoys taking ownership, working cross-functionally, and shaping impactful marketing programs.

What You’ll Do

U.S. Marketing Strategy & Execution

· Localize and execute the U.S. marketing strategy in support of our growth ambitions, aligned with global direction.

· Ensure consistent brand messaging and strategic alignment across all U.S. activities.

· Act as the key marketing contact between the U.S. region and global headquarters.

Event & Trade Shows

· Collaborate with Sales on the event strategy for the U.S. and Canada — including show selection, investment levels, and partner vs. independent events.

· Support Commercial Operations in executing on the event plan.

· Ensure strong, consistent brand presence at all events and congresses.

Lead Generation & Campaign Support

· Drive multi-channel lead generation, including digital, social media, and event follow-up.

· Execute global campaigns locally and optimize outreach using tools such as Shopify and CRM data.

· Work with the European Digital Marketing Manager on marketing automation.

Content Creation & Local Adaptation

· Create and publish U.S.-specific content (social media, newsletters, event materials, website updates).

· Adapt global content for the U.S. audience while maintaining brand consistency and adhering to FDA regulations for medical devices.

· Support basic U.S.-based photo and video content needs.

Collaboration & Cross-Functional Alignment

· Serve as the marketing point of contact for the U.S. Sales team.

· Participate in global marketing alignment meetings.

· Partner with Product, Digital, Sales, and IT teams to ensure smooth execution

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–5+ years of hands-on, operational marketing experience.
• Strong digital marketing, social media, and lead generation experience.
• Comfortable managing projects and coordinating across teams.
• CRM and marketing automation experience is a plus.
• Excellent communication skills and ability to work with teams across time zones.
• Willingness to travel for events (approximately 20%).

Role Highlights

• Hands-on, execution-focused role with strategic contribution.
• High autonomy and deep integration in the Global Marketing Team.
• Hybrid work setup with 2–3 remote days per week; location based at the FotoFinder U.S. office in Columbia, Maryland.
• Collaborative environment with global and cross-functional exposure.
• Ready to grow your marketing career with a global MedTech leader?