SEM/Paid Search Marketing Analyst job at FocusKPI Inc.. San Francisco, CA. Job Description

Job Description

FocusKPI is looking for a SEM Online Marketing Analyst/Paid Search Marketing Analyst to join the Paid Marketing Team within our client.

The Paid Marketing Team is responsible for executing and measuring marketing campaigns that help promote client's products, attract new audiences, and ultimately add new customers to our growing community. You'll join an outstanding team that is a critical growth engine for the company. The team works cross-functionally across with key partners in Product, Analytics, Design, and Engineering. You will report to the Performance Marketing Team Lead, Search & Review Sites

The client is seeking a Paid Search Manager to accelerate the growth of their paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions.

You will join the paid advertising team and use paid search tactics to drive new user acquisition for their products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing and scaling their paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.

Work Location: Remote - anywhere in the US

Duration: 18 months contract with potential to convert to full-time depending on your performance

Pay Range: $45/hr to $52/hr

Responsibilities

Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI)
Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
Innovate within SEM by experimenting & conducting ongoing testing through data-drive optimization of keywords, bidding strategies, and ad copy
Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
Process trademark whitelisting requests for the client's partnerships and submit competitor trademark violations, when necessary
Submit and manage project requests with cross-functional teams

Qualifications

Must have 3-5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth
Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot +tables / VLOOKUP / handling budget/performance)
Campaign management with launching, budget management, measurement, optimization, and reporting is in your DNA
B2B experience is required (Tech. B2B is great to have)
Experience working with 500k to 1 million dollar budget is required to have
Highly organized and very detail-driven
Agency or in-house experience is must to have
Experience with google tools (google adds) would be highly needed
Proven record in successfully handling multiple projects at a given time
Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
Ability to work in a team environment as well as independently
Cares about the output and the quality of the results
A dedication & love for the work and team and a desire to make the team better in all aspects

Big plus, but not required if

Experience with keyword trademark management and 3rd party tools
SQL knowledge
Experience with reporting, data presentation, and visualization using Tableau

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to .

The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.

Powered by JazzHR

xmSf5J3Gdj

Qualifications

Must have 3-5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth
Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot +tables / VLOOKUP / handling budget/performance)
Campaign management with launching, budget management, measurement, optimization, and reporting is in your DNA
B2B experience is required (Tech
B2B is great to have)
Experience working with 500k to 1 million dollar budget is required to have
Highly organized and very detail-driven
Agency or in-house experience is must to have
Experience with google tools (google adds) would be highly needed
Proven record in successfully handling multiple projects at a given time
Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
Ability to work in a team environment as well as independently
Cares about the output and the quality of the results
A dedication & love for the work and team and a desire to make the team better in all aspects
Big plus, but not required if:
Experience with keyword trademark management and 3rd party tools
SQL knowledge
Experience with reporting, data presentation, and visualization using Tableau

Benefits

Work Location: Remote - anywhere in the US
Duration: 18 months contract with potential to convert to full-time depending on your performance
Pay Range: $45/hr to $52/hr

Responsibilities

The Paid Marketing Team is responsible for executing and measuring marketing campaigns that help promote client's products, attract new audiences, and ultimately add new customers to our growing community
You'll join an outstanding team that is a critical growth engine for the company
The team works cross-functionally across with key partners in Product, Analytics, Design, and Engineering
You will report to the Performance Marketing Team Lead, Search & Review Sites
You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization
At the core, you are data-first and use data to inform decisions
You will join the paid advertising team and use paid search tactics to drive new user acquisition for their products
As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing and scaling their paid search campaigns
A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role
Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI)
Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
Innovate within SEM by experimenting & conducting ongoing testing through data-drive optimization of keywords, bidding strategies, and ad copy
Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc
Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
Process trademark whitelisting requests for the client's partnerships and submit competitor trademark violations, when necessary
Submit and manage project requests with cross-functional teams

SEM/Paid Search Marketing Analyst at FocusKPI Inc. San Francisco, CA

Job Type