Summary

We are looking for a data-driven leader with deep experience in eCommerce marketing analytics and a scrappy, get-it-done attitude. This Director-level role sits within the Strategy & Analytics team and partners closely with the Digital Marketing team to drive performance across Paid Search, Paid Social, Display, and Affiliate channels. The ideal candidate has a proven track record of using data to optimize digital marketing investments, improve campaign efficiency, and influence customer acquisition strategy. This role includes significant exposure to senior leadership, and requires the ability to distill complex marketing data into clear, actionable insights that inform strategic decisions.

Responsibilities

Gain a deep understanding of the factors that drive digital marketing sales, cost, ROI, and marginal returns
Partner with digital marketing channel managers to explore growth and cost savings opportunities
Work with stakeholders and dive into complex data sets to hypothesize opportunities, create test plans, analyze results, summarize finds, and come up with recommendations
Be able to dig 2 to 3 layers deep to uncover insights that aren’t surface level
Understand and dive into cross-channel impacts (cannibalization, partial channel attribution, marketing mix modeling)
Partner with data science to build, optimize and productionalize bidding models
Effectively communicate analysis findings to non-technical stakeholders and senior leadership
Lead the development of data visualization and dashboards to help the organization monitor performance, generate insights, and continuously improve profitability and user experience

Qualifications

8+ years experience working in eCommerce, specifically in digital marketing, with demonstrated career growth and momentum in influencing businesses
Deep understanding of digital marketing channels, attribution fundamentals (last click, LTV, pixels), and DTC eCommerce funnel progression
Detail-oriented, with strong analytical, technical and problem-solving skills
Proactive in taking initiative and driving projects to a conclusion
Hands on experience working with large and complex data – proficiency w/ SQL is a must.
Understanding of basic statistics (advanced statistics a plus)
Working knowledge of at least one analytic/statistical software package preferred (e.g. R)
Experience working with cross-functional teams to drive forward complex initiatives
Knowledge of sports helpful, but not required

Physical Requirements

Ability to work in-office a minimum of three days a week.

The salary for this position is between $143,000 - $235,000 per year, in compliance with California’s salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location.

In addition to the salary, we offer a comprehensive benefits package, including:

Health, dental, and vision insurance
401(k) plan with company match
Paid time off and holidays
Professional development opportunities
Flexible work arrangements
For more, see www.benefitsatfanatics.com

We are committed to providing a supportive and inclusive work environment.

About Fanatics

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys across retail channels through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Powering multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.

Fanatics is a technology-driven, consumer company that powers the Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. Fanatics also operates more than 300 online and offline partner stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Manchester City).

In addition to e-commerce, the company’s capabilities include multichannel-integrated event and team retail across all leagues and major events such as the Kentucky Derby, Ryder Cup and NHL’s Winter Classic; an industry-leading tech, data and mobile platform; international capabilities that provide a global sports retail platform that is growing the licensed sports merchandise business both in soccer and across all sports worldwide; and an in-house merchandise division, Fanatics Branded, that is a licensed partner of all the major sports leagues and helps fans express passion through a broad range of styles, designs and jerseys created under both the Fanatics and Majestic brands.

Fanatics’ vertical manufacturing engine is built for today’s on-demand economy and brings much-needed agility to the industry, better servicing today’s passionate sports fans and their growing real-time expectations with more unique and innovative products readily available across retail channels.

Sports is a fast-paced, ever-changing landscape and Fanatics, the on-demand and mobile leader in team merchandise, is uniquely positioned to serve the insatiable real-time appetite of fans worldwide, fueled by explosive growth in technology and social media.

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

Build Championship Teams
Obsessed with Fans
Limitless Entrepreneurial Spirit
Determined and Relentless Mindset

Director, Strategy Analytics

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