Lead Generation Associate

Environmental Designs

Monarch Landscape Companies is a family of successful landscape brands in eight states across the United States. We are a values-based learning organization committed to being the best place to work as a landscape professional. At Monarch Landscape Companies, your achievements determine your rewards, your abilities define your success, and your professionalism leads to autonomy!

JOB SUMMARY The Lead Generation Associate is responsible for identifying, qualifying, and nurturing prospective customers to support the branch operations pipeline. This role focuses on researching target accounts, initiating outbound outreach, responding to inbound interest, and setting high quality appointments for the sales team. This position exercises discretion and independent judgment in prioritizing leads, recommending outreach strategies, and supporting sales and marketing decisions that impact revenue growth. This role partners closely with the HQ Marketing team and maintains a dotted-line reporting relationship to the Chief Marketing Officer.

MINIMUM QUALIFICATIONS

Education

Bachelor’s degree in business, marketing or related field required.

Skills & Experience

Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
1-3 year lead generation experience.
Strong analytical and problem-solving skills.
Ability to create, implement, and monitor budgets.
Thorough understanding of principles and methods used to promote, display, and sell services for landscaping or direct services companies.
Proficient with Microsoft Office Suite or related software.
Proven success in developing and executing marketing campaigns.
Strong understanding of digital marketing tools and platforms
Exceptional organizational and project management skills, with keen attention to detail.
Ability to work independently and as a part of a team in fast-paced environment

ESSENTIAL DUTIES

Lead Identification & Outreach

Identify potential consumer leads through referrals, social media, inbound inquiries, and targeted outreach campaigns.
Conduct outbound calls, emails, and social outreach to engage prospective clients.
Qualify leads by understanding consumer needs, preferences, and decision-making factors.
Nurture early-stage leads through timely follow-ups and value-driven communication.

Collaboration & Coordination

Partner with HQ Marketing and Sales teams to refine messaging, align strategies, and maximize campaign effectiveness.
Collaborate with Marketing to showcase current and completed projects across digital platforms.
Support digital marketing initiatives, including SEO/SEM, email marketing, social media content, and display advertising.
Work with current clients and designers to generate referrals and support the client experience.
Assist in preparing meeting agendas and materials for sales leadership.

CRM & Data Management

Maintain accurate and detailed lead information within the CRM.
Track and manage sales and marketing data to support decision-making.
Prepare regular and ad-hoc reports using Salesforce or similar software.
Provide ongoing feedback on lead quality, outreach performance, and market insights.

Market Research & Analysis

Conduct market research to understand target audiences, competitor offerings, and industry trends.
Interpret market insights and independently recommend adjustments to lead-generation and marketing strategies.

Performance & Compliance

Achieve and exceed weekly and monthly targets by independently prioritizing outreach activities and adjusting lead-generation approaches to meet business objectives.
Support digital and in-person activities that promote lead and sales growth.
Maintain strict confidentiality of client information and business operations.
Contribute to overall revenue growth by generating high quality leads that convert into sales opportunities.

NON-ESSENTIAL DUTIES

Assist with networking events, trade shows, and vendor events.
Coordinate and collaborate with HQ Marketing on the selection and delivery of all marketing-related promotional items.
Other duties as assigned.

PHYSICAL REQUIREMENTS

Prolonged periods of sitting at a desk and working on a computer
Must be able to occasionally lift up to 15 - 20 pounds
Less than 10% travel on occasion to events and shows.

Total Rewards

At Monarch, we strive to deliver a Total Rewards package that will attract, engage, and retain top talent. Elements of our Total Rewards package include competitive base pay and variable compensation opportunities.

Monarch also provides eligible employees with an array of additional benefits, including:

The opportunity to enroll in a variety of healthcare benefit programs, including medical, dental, and vision plan options; flexible spending accounts; retirement savings plans; term life/ad&d; and a number of supplemental insurances

Company Provided Life/AD&D
Employee Assistance Program
7 Paid Holidays
3 Days Paid Bereavement
5 Days Paid Jury Duty
Employee Equity Program
Paid Time Off Starting at 2 weeks per year
On-Demand Pay Through A Partnership with DailyPay
Referral Bonuses Programs
Gym Membership and Mobile Carrier Discounts
Education Assistance
Best-in-Class Learning Management System
Career Advancement Opportunities

The specific programs and options available to any given employee may vary depending on eligibility factors such as position, tenure, geographic location, and the applicability of collective bargaining agreements.

Please note that the salary information shown below is provided in compliance with state specific laws. Salaries are based upon candidate experience and qualifications, as well as market and business considerations, and therefore may be different in other locations or operating divisions.

Pay range: $55,000 - $70,000

This position will remain open until filled.

Environmental Designs is an E-Verify participating employer

Environmental Designs is an On Demand Daily Pay employer