Digital Media Specialist

Job Title: Digital Media Specialist

Location: Cornelius, North Carolina

Company: enCOMPASS Advertising Agency

About Us

enCOMPASS Advertising Agency is a dynamic and innovative digital marketing agency specializing in delivering results-driven marketing solutions for our clients. We pride ourselves on our Core Values: Passion, Trustworthiness, Growth, Accessibility, and Gratitude. We are seeking a Digital Marketing Specialist to join our team and drive our growth.

Job Summary

As a Digital Media Specialist, you will be responsible for thinking strategically and proposing multifaceted digital campaigns to drive growth for our clients. This role requires a logical and tactical thinker who is process oriented and has a deep desire to understand digital marketing trends and services. This role requires a love for problem solving. This role will manage multiple accounts and 50+ campaigns per month.

Responsibilities

• Manage digital campaigns across multiple platforms to meet customer’s specific goals. This includes, but is not limited to paid search, search engine optimization, display, online video, digital audio, e-mail marketing, and social media.
• Assess and analyze campaign activity on a daily basis.
• Strategize and plan intelligent marketing campaigns based on individual client nuances, goals and objectives.
• Evaluate and identify underperforming campaigns and implement necessary changes to improve performance.
• Manage creative & messaging to generate the best response based on the client goals.
• Effectively communicate campaign performance to Account Manager.
• Generate reports for clients and account team with insights into campaign performance.
• Update content on client websites.
• Research trends in digital media and make recommendations to keep clients ahead of the competition.
• Must be reliable, accountable and thorough.

Qualifications / Skills

• Ability to analyze data and translate metrics into actionable insights.
• Organized individual, process driven with explicit attention to detail.
• Ability to work independently and collaboratively.
• Experience using Photoshop preferred.
• Facebook Blueprint Certification is a plus.

Minimum Requirements

• Bachelor's degree, or equivalent.
• 2 or more years of successful digital media experience, specifically with search engine marketing (SEM) and search engine optimization (SEO).
• Google Analytics and Google AdWords certification.
• Proficient in Microsoft Office

Performance Metrics

• Research and present to leadership one new digital marketing service per quarter
• Greater than 100% Return on Investment (monthly) for 90%+ of clients whose goal is lead generation
• 90%+ annual client retention
• Achieve milestones as part of annual development path