Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

This is an exciting opportunity for an exceptional marketing and strategy professional with prior medical device experience to join a growing team that is boldly designing transcatheter mitral and tricuspid therapies from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is dedicated to solving the complex challenges of mitral and tricuspid disease in order to transform treatment and significantly improve patients’ lives. Join our team and make your mark as we work to change the standard of care for millions of patients suffering from the effects of valvular heart disease.

Position Summary: Develop an annual product marketing plan and execute to effectively market Edwards products to constituents, including Edwards sales representatives, clinicians, hospital administrators, patients and caregivers. Lead the strategizing, planning, and execution of patient discovery and therapy development initiatives in the evolving TMTT market, by gathering customer insights, collaborating with other Edwards functional teams, and developing a deep understanding of the Transcatheter Mitral and Tricuspid Therapies (TMTT) market.

How you will make an impact

Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
Lead therapy development for the evolving TMTT market by defining programs and marketing strategies to continue to build disease awareness and address key points in the customer journey that will drive market growth and support product launches
Lead major projects for the Congress Management process
Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
Develop patient collateral required for regional product approvals for major product launches or programs and initiatives
Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate (e.g., training on product, messaging, and competition)
Define and build a body of clinical and economic evidence that supports the regional value proposition
Manage budgets related to product line, campaigns and projects
Analyze clinical and market data to assess regional impact of potential product launches
Lead significant process or corporate initiatives that impact and bring value to the marketing organization
Other Incidental Duties

What you will need (required)

Bachelor's Degree in related field
Minimum of 10 years of related experience working in marketing or healthcare industry or Master's Degree with a minimum of 8 years of related experience working in marketing or healthcare industry
Clinical knowledge or experience

What else we look for (preferred)

Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Skilled at taking disparate pieces of complex data, and using that data to form recommendations and a cohesive strategy that can be easily communicated to others
Expert understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $138,000 to $196,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will accepted while this position is posted on our Career website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.

Qualifications

Bachelor's Degree in related field
Minimum of 10 years of related experience working in marketing or healthcare industry or Master's Degree with a minimum of 8 years of related experience working in marketing or healthcare industry
Clinical knowledge or experience
If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement

Benefits

For California, the base pay range for this position is $138,000 to $196,000 (highly experienced)
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience)

Responsibilities

Position Summary: Develop an annual product marketing plan and execute to effectively market Edwards products to constituents, including Edwards sales representatives, clinicians, hospital administrators, patients and caregivers
Lead the strategizing, planning, and execution of patient discovery and therapy development initiatives in the evolving TMTT market, by gathering customer insights, collaborating with other Edwards functional teams, and developing a deep understanding of the Transcatheter Mitral and Tricuspid Therapies (TMTT) market
Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
Lead therapy development for the evolving TMTT market by defining programs and marketing strategies to continue to build disease awareness and address key points in the customer journey that will drive market growth and support product launches
Lead major projects for the Congress Management process
Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
Develop patient collateral required for regional product approvals for major product launches or programs and initiatives
Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate (e.g., training on product, messaging, and competition)
Define and build a body of clinical and economic evidence that supports the regional value proposition
Manage budgets related to product line, campaigns and projects
Analyze clinical and market data to assess regional impact of potential product launches
Lead significant process or corporate initiatives that impact and bring value to the marketing organization
Other Incidental Duties

Group Product Mgr, Downstream Marketing TMTT

Job Type