Senior Marketing Operations Manager

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow's healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.

Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community.

For over 10 years, we've built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.

One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women's initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares.

We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women's empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series.

We're also a great place to work. For five years in a row, we've been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility!

Think you'd be a good addition to our team? Explore our available positions here. We'd love the chance to get to know you.

Definitive Healthcare is seeking a Senior Marketing Operations Manager to advance its marketing automation roadmap and strategy. The ideal candidate is a marketing automation platform expert focused on day-to-day execution and anticipating desired performance outcomes and advising on team initiatives and priorities to meet quarterly goals. As the company's marketing automation platform system architect, this role will involve designing integrated workflows and automated nurture programs, coordinating closely with Marketing and Sales teams, and providing ongoing counsel across the marketing team based on data and projections. The Senior Marketing Operations Manager will be a key driver of sales and marketing alignment. This role will report to the Senior Director of Digital Marketing & Operations.

What You'll Do

Collaborate with the Senior Director of Digital Marketing & Operations to build a business plan for advancing marketing automation maturity, aligning strategies with the overall marketing vision.
Manage, optimize, and maintain the integration of marketing systems with CRM, and other business systems.
Architect and design automated nurture programs, including lead scoring, multi-channel nurture strategies, segmentation, and reporting. Use data to provide insights and recommendations for improvement.
Leverage advanced features and functionality of the company's MarTech stack to drive marketing efficiency and effectiveness.
Lead the optimization of marketing processes, ensuring seamless internal workflows, technology ownership, updated documentation, and adherence to data governance standards. Work with stakeholders across Marketing and Sales to define rules and QA processes.
Collaborate with campaign managers to execute integrated campaigns and expand measurement methodologies. Provide deep campaign analysis across all channels, including A/B testing, content impact, and email program success.
Play a key role in aligning marketing initiatives with the Sales team, ensuring strong collaboration and ongoing feedback loops to enhance the pipeline and conversion.
Help drive the continued growth of the Marketing pipeline by creating outcomes-focused strategies that support broader business objectives.

What You'll Need

4-6 years of experience in marketing operations, with hands-on experience as a power-user/admin of marketing automation platforms like HubSpot, Marketo, or similar tools.
Expertise in marketing automation, paired with a strong understanding of the broader strategic goals of the team. Able to apply this knowledge to make data-driven decisions.
Advanced knowledge of HubSpot, Marketo, Salesforce.com, ABM platforms, Excel, and other MarTech applications.
Strong ability to transition from data analysis to strategic insights, and convert findings into actionable recommendations for continuous improvement.
Ability to effectively communicate complex data and insights to diverse audiences, from entry-level sales teams to senior executives.
Proven ability to develop strategic plans, work collaboratively in cross-functional environments, and influence key decisions.
Familiarity with the B2B software sales cycle is preferred, along with experience in sales-marketing alignment.
A four-year college degree or equivalent experience is required.

Why We Love Definitive, and Why You Will Too!

Industry leading products
Work hard, and have fun doing it
Incredibly fast growth means limitless opportunity
Flexible and dynamic culture
Work alongside some of the most talented and dedicated teammates
Definitive Cares, our community service group, gives all of us a chance to give back
Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:

"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."

Business Development Manager

"Great team. Amazing growth. Employees are treated very well."

Research Analyst

"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."

Profile Analyst

If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment we encourage you to apply!

Privacy Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.

Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to careers@deinfitivehc.com to confirm your status in the application process.

Qualifications

Definitive Healthcare is seeking a Senior Marketing Operations Manager to advance its marketing automation roadmap and strategy
4-6 years of experience in marketing operations, with hands-on experience as a power-user/admin of marketing automation platforms like HubSpot, Marketo, or similar tools
Expertise in marketing automation, paired with a strong understanding of the broader strategic goals of the team
Able to apply this knowledge to make data-driven decisions
Advanced knowledge of HubSpot, Marketo, Salesforce.com, ABM platforms, Excel, and other MarTech applications
Strong ability to transition from data analysis to strategic insights, and convert findings into actionable recommendations for continuous improvement
Ability to effectively communicate complex data and insights to diverse audiences, from entry-level sales teams to senior executives
Proven ability to develop strategic plans, work collaboratively in cross-functional environments, and influence key decisions
A four-year college degree or equivalent experience is required

Benefits

Work hard, and have fun doing it
Incredibly fast growth means limitless opportunity
Flexible and dynamic culture
Work alongside some of the most talented and dedicated teammates
Competitive benefits package including great healthcare benefits and a 401(k) match

Responsibilities

The ideal candidate is a marketing automation platform expert focused on day-to-day execution and anticipating desired performance outcomes and advising on team initiatives and priorities to meet quarterly goals
As the company's marketing automation platform system architect, this role will involve designing integrated workflows and automated nurture programs, coordinating closely with Marketing and Sales teams, and providing ongoing counsel across the marketing team based on data and projections
The Senior Marketing Operations Manager will be a key driver of sales and marketing alignment
This role will report to the Senior Director of Digital Marketing & Operations
Collaborate with the Senior Director of Digital Marketing & Operations to build a business plan for advancing marketing automation maturity, aligning strategies with the overall marketing vision
Manage, optimize, and maintain the integration of marketing systems with CRM, and other business systems
Architect and design automated nurture programs, including lead scoring, multi-channel nurture strategies, segmentation, and reporting
Use data to provide insights and recommendations for improvement
Leverage advanced features and functionality of the company's MarTech stack to drive marketing efficiency and effectiveness
Lead the optimization of marketing processes, ensuring seamless internal workflows, technology ownership, updated documentation, and adherence to data governance standards
Work with stakeholders across Marketing and Sales to define rules and QA processes
Collaborate with campaign managers to execute integrated campaigns and expand measurement methodologies
Provide deep campaign analysis across all channels, including A/B testing, content impact, and email program success
Play a key role in aligning marketing initiatives with the Sales team, ensuring strong collaboration and ongoing feedback loops to enhance the pipeline and conversion
Help drive the continued growth of the Marketing pipeline by creating outcomes-focused strategies that support broader business objectives

Senior Marketing Operations ManagerFramingham, MA

Job Type