85 - Sales Marketing - Assistant Director, Sales

Assistant Director, Sales

At Marriott Dallas/Fort Worth Westlake, we bring modern luxury and warm hospitality to Dallas' Westlake community. Featuring sophisticated accommodations, elevated dining, and world-class amenities, our hotel is designed for seamless business and leisure experiences. Curators at Marriott Westlake thrive in an upscale, guest-centered culture, delivering exceptional service with a passion for hospitality.

The company is seeking an experienced professional to fill the role of Assistant Director, Sales, to contribute to the growth and success of the sales team.

What you'll get to do

• Develop and implement sales strategies to achieve business objectives
• Lead and manage a team of sales professionals to ensure they have the necessary tools and resources to succeed
• Build and maintain strong relationships with clients and stakeholders to drive sales growth
• Analyze sales data and market trends to identify opportunities and challenges
• Collaborate with cross-functional teams to align sales efforts with overall business goals

Skills and Experience

• Proven track record of success in sales leadership roles
• Strong understanding of sales principles, practices, and techniques
• Excellent communication, interpersonal, and leadership skills
• Ability to analyze sales data and make informed decisions
• Strong problem-solving and conflict resolution skills
• Experience with sales forecasting and pipeline management
• Bachelor's degree in Business, Marketing, or a related field

Position Overview

The Hotel Sales Manager is responsible for driving revenue through proactive sales efforts in group, corporate, leisure, and event markets. This role builds and maintains strong relationships with clients, develops strategic sales initiatives, and works closely with the operations team to ensure successful execution of events and guest satisfaction.

Key Responsibilities

• Develop and implement sales strategies to maximize hotel revenue in rooms, catering, and ancillary services
• Prospect, identify, and secure new business opportunities through networking, cold calling, site visits, and industry events
• Manage and grow relationships with existing accounts, ensuring repeat business and loyalty
• Conduct property tours, prepare proposals, and negotiate contracts with clients
• Partner with Catering, Convention Services, and Operations teams to ensure seamless execution of events and group bookings
• Maintain accurate records of sales activities, account information, and revenue performance in CRM systems
• Prepare regular sales reports, forecasts, and market analyses for hotel leadership
• Represent the hotel at trade shows, sales missions, and community/business events
• Stay current with hospitality trends, competitor activity, and local market conditions

Qualifications

• Bachelor's degree in Hospitality Management, Business, Marketing, or related field (preferred)
• 35 years of sales experience in hospitality, with proven success in group, corporate, or event sales
• Strong negotiation, presentation, and communication skills
• Knowledge of hotel operations, revenue management, and event planning
• Proficiency in hotel sales systems (CI/TY)
• Ability to manage multiple priorities in a fast-paced environment
• Willingness to travel and work flexible hours, including evenings and weekends as needed

Key Competencies

• Results-driven and goal-oriented
• Exceptional client relationship management
• Strong organizational and time-management skills
• Team-oriented with ability to collaborate across departments
• Problem-solving and adaptability under pressure